Covid-19 pandemic effects and responses in the Maasai Mara conservancy

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
S. Chakrabarti, Anneli Ekblom
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Abstract

Local comparisons of effects, responses and mitigations to the Covid-19 pandemic are of vital importance in building a sustainable tourism. This is particularly the case for conservancies in Africa which is largely dependent on international tourism. Qualitative interviews were carried out in the Kenya Maasai Mara Wildlife Conservancies Association (MMWCA)with landowners, lodge managers and staff, tourism operators, community organisations and NGOs between January and May 2021. The MMWCA is an important case study as conservancies pay lease payments to more than 14,528 landowners through tourism revenues. The results show how partner conservancies took different paths in securing payments of leases and salaries by rotating staff, attracting international funding and by targeting domestic tourism. Meanwhile, landowners experimented with alternative economic activities such as cattle herding and diary production. The study shows the strength of MMWCA as a stakeholder partnership to proactively design measures including renegotiation of lease-payments, in soliciting external funding and in re-distributing funding. The positive role of domestic tourism is also stressed. The pandemic brought to the forefront discussions on equity and benefit sharing and on the sustainability of the model itself. Recommendations are given to strengthen possibilities for alternative incomes sources and for a diversification of strategies of the MMWCA partners, including the need to stimulate domestic tourism as a parallel source of income. These recommendations are also relevant to conservation areas across the African continent.
新冠肺炎大流行对马赛马拉保护区的影响和应对措施
当地对新冠肺炎疫情的影响、应对措施和缓解措施进行比较,对于建设可持续旅游业至关重要。在很大程度上依赖国际旅游业的非洲保护区尤其如此。2021年1月至5月,肯尼亚马赛马拉野生动物保护协会对土地所有者、旅馆经理和工作人员、旅游运营商、社区组织和非政府组织进行了定性采访。MMWCA是一个重要的案例研究,因为保护区通过旅游收入向14528多名土地所有者支付租赁付款。研究结果显示,合作伙伴保护协会如何通过轮换员工、吸引国际资金和针对国内旅游业来确保租赁和工资的支付。与此同时,土地所有者尝试了其他经济活动,如放牛和日记生产。该研究表明,MMWCA作为一个利益相关者伙伴关系,在积极设计措施方面具有优势,包括重新谈判租赁付款、寻求外部资金和重新分配资金。还强调了国内旅游业的积极作用。疫情使关于公平和利益共享以及模式本身可持续性的讨论成为焦点。建议加强替代收入来源的可能性,并使MMWCA合作伙伴的战略多样化,包括需要刺激国内旅游业作为平行收入来源。这些建议也与整个非洲大陆的保护区有关。
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来源期刊
Tourism and Hospitality Research
Tourism and Hospitality Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.40
自引率
8.60%
发文量
63
期刊介绍: Tourism and Hospitality Research is firmly established as a leading and authoritative, peer-reviewed journal for tourism and hospitality researchers and professionals. Tourism and Hospitality Research covers: • Hospitality and tourism operations • Marketing and consumer behaviour • HR management • Social Media and Marketing • Technology • Planning and development • Policy • Performance and financial management • Strategic implications • Environmental aspects • Forecasting and prediction • Revenue management • Impact assessment and mitigation • Globalisation • Research methodologies • Leisure and culture • Risk Management • Change Management
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