Exploring international markets: unique quality heads to Kenya

Q3 Agricultural and Biological Sciences

Cereal Foods World Pub Date : 2021-06-23 DOI:10.1108/CFW.2020.000022

E. Laryea, Mawunyo Avetsi, Herman Duse

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Abstract

The case is targeted at undergraduate students in international finance, international business, entrepreneurship and strategic marketing classes. At the broadest level, the case represents an opportunity for students to discuss internationalisation of local firms. It focusses on getting students to analyse the costs and benefits associated with the foreign entry decision as well as the strategies for foreign entry. The Exploring International Markets: Unique Quality Heads to Kenya case study provides a chronological report of how Unique Quality, a cereal production company, grew locally up until the point when it considers internationalisation. It details the key considerations the firm makes as it considers its foreign entry decision. Unique Quality is a cereal production company in Ghana, which operates within the agriculture industry. The industry operates at almost all the points along the value chain including coordinating the growing of the cereal until it is harvested, packaged and marketed for sale. The company which started operations in 2013 has made great gains in penetrating the Ghanaian market. Salma, who is currently at the helm of affair at the company, together with the board is considering entering into Kenya. This decision is one that must not be taken lightly and has left Salma in a dilemma. The expected learning outcomes of the case are:To enable students:a) identify the reasons why firms go international;b) identify opportunities for cost-cutting benefits or revenue maximisation opportunities for Unique Quality in Kenya;c) understand and identify the various sources of country risk that Unique Quality could face in its attempt to enter the Kenyan market; andd) identify and analyse the various foreign entry strategy options available to Unique Quality. Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com_to_request_teaching_notes CSS 1: Accounting and finance.

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开拓国际市场:独特的品质走向肯尼亚

该案例针对的是国际金融、国际商务、创业和战略营销课程的本科生。在最广泛的层面上，这个案例为学生们提供了一个讨论本地公司国际化的机会。它侧重于让学生分析与外国进入决策相关的成本和收益，以及外国进入的策略。《开拓国际市场:Unique Quality进军肯尼亚》案例研究按时间顺序报告了一家谷物生产公司Unique Quality是如何在当地成长起来，直到考虑国际化的。它详细介绍了公司在考虑其外国进入决策时所考虑的关键因素。Unique Quality是加纳的一家谷物生产公司，在农业领域开展业务。该行业在价值链上的几乎所有环节都有运作，包括协调谷物的生长，直到收获、包装和销售。该公司于2013年开始运营，在打入加纳市场方面取得了很大的进步。Salma目前负责公司事务，她和董事会正在考虑进入肯尼亚。这个决定不能掉以轻心，这让萨尔玛陷入了两难境地。本案例的预期学习成果是:使学生能够:a)确定公司走向国际化的原因;b)确定肯尼亚Unique Quality的成本削减效益或收入最大化机会;c)了解并确定Unique Quality在试图进入肯尼亚市场时可能面临的各种国家风险来源;识别和分析各种国外进入战略的选择，为独特的质量。教学笔记只供教育工作者使用。请与您的图书馆联系以获取登录详细信息或发送电子邮件support@emeraldinsight.com_to_request_teaching_notesCSS 1:会计与财务。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Cereal Foods World 工程技术-食品科技

CiteScore

1.40

自引率

0.00%

发文量

审稿时长

>36 weeks

期刊介绍： Food industry professionals rely on Cereal Foods World (CFW) to bring them the most current industry and product information. Contributors are real-world industry professionals with hands-on experience. CFW covers grain-based food science, technology, and new product development. It includes high-quality feature articles and scientific research papers that focus on advances in grain-based food science and the application of these advances to product development and food production practices.