Comparative discourse analysis of Kazakhstani universities’ organisational identity

IF 2.1 2区 文学 Q2 COMMUNICATION
Zh. A. Tatyyeva, A. Zagidullina
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引用次数: 0

Abstract

The present study explored the discourses adopted by the Kazakhstani universities to represent their organisational identity. It analysed the information of 30 Kazakhstani universities as found in their websites. It then compared Kazakhstani universities with their UK and US counterparts. These data revealed the discourses created by Kazakhstani universities to represent their organisational identity, and the socioeconomic factors that influenced them. A corpus-assisted discourse analysis was conducted by identifying the key semantic domains and keywords of Kazakhstani universities. Furthermore, the identified key semantic domains and keywords were analysed in detail utilising concordance analysis. In addition to the academic discourse; the organisational identity of Kazakhstani universities, involved marketing, change and managerial discourses. Kazakhstani universities construct their identity with an international outlook. The findings showed that the global trend in the marketisation of universities is relevant for Kazakhstani universities.
哈萨克斯坦大学组织身份的比较话语分析
本研究探讨了哈萨克斯坦大学为代表其组织身份而采用的话语。它分析了哈萨克斯坦30所大学在其网站上的信息。然后将哈萨克斯坦的大学与英国和美国的大学进行了比较。这些数据揭示了哈萨克斯坦大学为代表其组织身份而创造的话语,以及影响这些话语的社会经济因素。通过识别哈萨克斯坦大学的关键语义域和关键词,进行了语料库辅助语篇分析。此外,利用一致性分析对识别出的关键语义域和关键字进行了详细的分析。除了学术话语;哈萨克斯坦大学的组织认同,涉及市场营销,变革和管理话语。哈萨克斯坦大学以国际视野构建自己的身份。研究结果表明,大学市场化的全球趋势与哈萨克斯坦大学有关。
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来源期刊
Discourse & Communication
Discourse & Communication COMMUNICATION-
CiteScore
3.30
自引率
5.30%
发文量
41
期刊介绍: Discourse & Communication is an international, peer-reviewed journal that publishes articles that pay specific attention to the qualitative, discourse analytical approach to issues in communication research. Besides the classical social scientific methods in communication research, such as content analysis and frame analysis, a more explicit study of the structures of discourse (text, talk, images or multimedia messages) allows unprecedented empirical insights into the many phenomena of communication. Since contemporary discourse study is not limited to the account of "texts" or "conversation" alone, but has extended its field to the study of the cognitive, interactional, social, cultural.
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