White Print: The Dotted Word

Abstract

This case describes the efforts put in and challenges faced by a young female social entrepreneur, Upasana Makati, in an attempt to make a difference in the lives of people who are visually impaired or with poor vision in India. The idea of White Print was to provide interesting reading material for the visually impaired population, including Braille Tactile alphabet books in English and Hindi. Upasana had been handling all the functions on her own with occasional help from interns which has been working out well so far. However, going ahead, the business is bound to face issues related to revenue generation, scaling up, and impact. This can be a good case to introduce the concept of Social Entrepreneurship, Dual Bottom-line, and Hybrid organizations to students.