Effects of dietary restraint on perceived healthfulness and purchase intention: the moderating effects of source credibility and product label

Q1 Business, Management and Accounting

Journal of Marketing Communications Pub Date : 2023-07-04 DOI:10.1080/13527266.2023.2225074

Anita G. Rodriguez, Rozbeh Madadi, Ram Acharya, O. Idowu, E. Blaugrund, M. Zúñiga, Ivonne M. Torres

引用次数: 0

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饮食限制对健康感知和购买意愿的影响:来源可信度和产品标签的调节作用

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Marketing Communications Business, Management and Accounting-Business and International Management

CiteScore

7.70

自引率

0.00%

发文量

期刊介绍： The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.