The Ambiguous Impact of Information Related to Fish Sustainability

Q3 Business, Management and Accounting

Journal of Agricultural and Food Industrial Organization Pub Date : 2018-12-07 DOI:10.1515/jafio-2018-0006

S. Marette

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引用次数: 2

Abstract

Abstract Fish sustainability raises many questions regarding the impact of both generic information and ecolabels on citizens’ consumption. An experiment was conducted in France to evaluate the impact of different types of information on participants’ WTP for canned fish. For starting the experiment, participants bid for canned tuna and sardines, sold without any quality labels. Explanatory messages on health and sustainability were delivered by balancing positive and negative information, and varying the order of information across subgroups. It is shown that only negative descriptions, including the ones on sustainability, lead to significant reductions in WTP for both tuna and sardines. In the second part of the experiment, participants received a new set of canned tuna, with or without quality labels. We observe a significantly higher WTP for canned tuna sold with the Marine Stewardship Council (MSC) label compared to the WTP for canned tuna sold without any label. This positive premium for such a label indicating the fish sustainability differs from results in the first part of the experiment, in which, for sardines, the only significant message leads to a reduction in WTP, even if sardines are relatively healthy and sustainable.

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与鱼类可持续性相关的信息的模糊影响

鱼类的可持续性提出了许多关于通用信息和生态标签对公民消费的影响的问题。在法国进行了一项实验，以评估不同类型的信息对参与者罐头鱼WTP的影响。实验开始时，参与者竞标金枪鱼和沙丁鱼罐头，这些罐头没有任何质量标签。关于健康和可持续性的解释性信息是通过平衡正面信息和负面信息，并在各小组之间改变信息的顺序来传递的。研究表明，只有负面的描述，包括可持续性的描述，才能导致金枪鱼和沙丁鱼WTP的显著减少。在实验的第二部分，参与者收到了一套新的金枪鱼罐头，有或没有质量标签。我们观察到，与没有任何标签的金枪鱼罐头相比，标有海洋管理委员会(MSC)标签的金枪鱼罐头的WTP明显更高。这种表明鱼类可持续性的标签的正面溢价与实验第一部分的结果不同，在第一部分中，对沙丁鱼来说，唯一重要的信息导致WTP减少，即使沙丁鱼相对健康和可持续。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Agricultural and Food Industrial Organization Business, Management and Accounting-Business, Management and Accounting (all)

CiteScore

3.10

自引率

0.00%

发文量

期刊介绍： The Journal of Agricultural & Food Industrial Organization (JAFIO) is a unique forum for empirical and theoretical research in industrial organization with a special focus on agricultural and food industries worldwide. As concentration, industrialization, and globalization continue to reshape horizontal and vertical relationships within the food supply chain, agricultural economists are revising both their views of traditional markets as well as their tools of analysis. At the core of this revision are strategic interactions between principals and agents, strategic interdependence between rival firms, and strategic trade policy between competing nations, all in a setting plagued by incomplete and/or imperfect information structures. Add to that biotechnology, electronic commerce, as well as the shift in focus from raw agricultural commodities to branded products, and the conclusion is that a "new" agricultural economics is needed for an increasingly complex "new" agriculture.