“Us” and “them”: Corporate strategic activism, horizontal inequalities, and society's capacity to address its grand challenges

IF 5.7 2区 管理学 Q1 BUSINESS
Brian Ganson, Tony L. He, Witold J. Henisz
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引用次数: 4

Abstract

Research Summary

Divisions into an “us” and a “them” across racial, ethnic, economic, geographic, and other demographic divides impede society's capacity to address grand challenges. Firms have an impact on such divisions—whether positively or negatively, intentionally or not—through the dual mechanisms of rents and relationships. Firms may contribute to horizontal inequalities that underlie intergroup conflict through the distribution of the benefits, costs, and risks of firm activities. Through their relational strategies, firms also shape the willingness and ability of different groups to work together for positive change. Firm behaviors emerging from their daily operations can thus change society's capacity to address its grand challenges, necessitating corporate activism that encompasses market and nonmarket strategies, as well as a broader understanding of the strategy-setting process itself.

Managerial Summary

This paper examines how firms inevitably shape conflict and cooperation in society through their impact on relationships between groups across racial, ethnic, economic, geographic, and other demographic boundaries. Managers distribute the gains and losses of business activities in ways that differently impact identity groups attentive to their relative inequalities. Strategies regarding how stakeholder relationships are built or broken can also change the ability of groups to build consensus on issues of broad social concern. We explain how these managerial decisions can thus affect the capacity of broader society to address collective challenges. We further explore how managers can design and implement inclusive market and nonmarket strategies that strengthen the cooperative potential of different groups to advance important social goals.

“我们”和“他们”:企业战略行动主义、横向不平等以及社会应对重大挑战的能力
跨越种族、民族、经济、地理和其他人口划分的“我们”和“他们”阻碍了社会应对重大挑战的能力。企业通过租金和关系的双重机制对这种分工产生影响——无论是积极的还是消极的,有意的还是无意的。通过企业活动的利益、成本和风险的分配,企业可能会助长构成集团间冲突的横向不平等。通过他们的关系战略,公司还塑造了不同群体为积极变革而共同努力的意愿和能力。因此,从日常运营中出现的企业行为可以改变社会应对重大挑战的能力,这就需要包括市场和非市场战略在内的企业行动主义,以及对战略制定过程本身的更广泛理解。本文探讨了企业如何通过对跨种族、民族、经济、地理和其他人口边界的群体之间关系的影响,不可避免地塑造社会中的冲突与合作。管理者以不同的方式分配商业活动的收益和损失,以不同的方式影响关注其相对不平等的身份群体。关于如何建立或破坏利益相关者关系的策略也可以改变群体就广泛关注的社会问题达成共识的能力。我们解释了这些管理决策如何影响更广泛的社会解决集体挑战的能力。我们进一步探讨管理者如何设计和实施包容性市场和非市场战略,以加强不同群体的合作潜力,推进重要的社会目标。
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来源期刊
CiteScore
14.20
自引率
11.80%
发文量
46
期刊介绍: The Global Strategy Journal is a premier platform dedicated to publishing highly influential managerially-oriented global strategy research worldwide. Covering themes such as international and global strategy, assembling the global enterprise, and strategic management, GSJ plays a vital role in advancing our understanding of global business dynamics.
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