Can Cost and Quality Management-Oriented Innovation Enhance Patient Satisfaction in Medical Tourist Destination?

IF 2.6 4区 管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Matina Ghasemi, Seyed Arash Sahranavard, U. Alola, E. Hassanpoor
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引用次数: 3

Abstract

ABSTRACT Despite the active contribution, promotion, and emergent in medical tourism, few studies have examined the significant contribution of cost and quality management-oriented innovation on medical tourists. Hospital administrators’ application of knowledge management practices buffers a yardstick for both innovation and patient-oriented. A total of 214 questionnaires were collected from general and functional managers in Iranian hospitals. partial least squares structural equation modeling (PLS-SEM) was performed to analyze the data using Smart PLS 3. The findings suggest that both cost- and quality-oriented innovation significantly increase patient satisfaction. Additionally, low-cost and high-quality services stand as mediating variables for patient satisfaction. By emphasizing on innovation and knowledge management, the current study’s results indicate the significance of low-cost and high-quality services for satisfied patients. The study concludes with implications for research and directions for future study. For the first time, the current study proposed a model to examine how low-cost and high-quality services mediates the impact of cost and quality management-oriented innovation on patient satisfaction.
以成本和质量管理为导向的创新能否提高医疗旅游地的患者满意度?
尽管医疗旅游在医疗旅游中有积极的贡献、促进和兴起,但很少有研究考察成本和质量管理导向的创新对医疗游客的重大贡献。医院管理者对知识管理实践的应用缓冲了创新和以患者为导向的尺度。从伊朗医院的一般管理人员和职能管理人员共收集了214份问卷。采用Smart PLS 3对数据进行偏最小二乘结构方程建模(PLS- sem)。研究结果表明,以成本和质量为导向的创新都能显著提高患者满意度。此外,低成本和高质量的服务是患者满意度的中介变量。通过强调创新和知识管理,本研究的结果表明低成本和高质量的服务对满意患者的重要性。最后提出了研究的启示和未来的研究方向。本研究首次提出了一个模型来检验低成本和高质量的服务如何中介成本和质量管理导向的创新对患者满意度的影响。
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来源期刊
Journal of Quality Assurance in Hospitality & Tourism
Journal of Quality Assurance in Hospitality & Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.00
自引率
18.20%
发文量
75
期刊介绍: The Journal of Quality Assurance in Hospitality & Tourism serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism. The journal aims to publish cutting-edge, empirically and theoretically sound research articles on quality planning, development, management, marketing, evaluation, and adjustments within the field. Readers of the journal stay up-to-date on the latest theory development and research findings, ways to improve business practices, successful hospitality strategies, maintenance of profit requirements, and increasing market share in this complex and growing field. Comprised of conceptual and methodological research papers, research notes, case studies, and review books and conferences the Journal of Quality Assurance in Hospitality & Tourism offers readers examples of real world practices and experiences that involve: -Organizational development and improvement -Operational and efficiency issues -Quality policy and strategy development and implementation -Quality function deployment -Quality experiences in hospitality industry -Service quality improvement and customer satisfaction -Managerial issues, such as employee empowerment & benefits, quality costs, & returns on investment -The role and participation of private and public sectors, including residents -International, national, and regional tourism; tourism destination sites; arid systems of tourism
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