Value activation to increase consumers' intention to purchase green apartments

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-02-28 DOI:10.1108/pm-10-2022-0074

H. Nguyen, L. Do, Cuong V Hoang, Phuong Thi Tuyet Nguyen

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引用次数: 1

Abstract

PurposeThis study examines the motivational forces of self-transcendence and self-enhancement values in consumers' green apartment purchase intention since the values have been seen as the key determinants of environmental beliefs and concerns that motivate pro-environmental behaviour adoption amongst consumers regardless of external barriers. Additionally, this study identifies the role of environmental content in strengthening the effects of self-transcendence value.Design/methodology/approachSurvey data were collected from 234 residents of three high-rise apartment buildings in Hanoi, Vietnam. Measure reliability and validity were tested by confirmatory factor analysis (CFA) before hierarchical ordinal least squares regression (OLS) was conducted to test the hypotheses.FindingsThe research results reveal a significant positive relationship between self-transcendence value and consumers' green apartment purchase intention. However, environmental problem-related content exposure was found to weaken the effect of self-transcendence value on the purchase intention whilst the effect was reported to be strengthened by pro-environmental action-related content exposure.Originality/valueTheoretically, this study emphasizes the importance of interaction effects between external factors and personal values in explaining consumer's decisions and behaviours. Practically, the research results provide valuable insights for marketers and developers into fostering the adoption of green building apartments amongst consumers.

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价值激活，提高消费者购买绿色公寓的意愿

目的本研究考察了消费者绿色公寓购买意向中自我超越和自我提升价值观的动机，因为这些价值观被视为环境信念和关注的关键决定因素，无论外部障碍如何，这些信念和关注都会激励消费者采用环保行为。此外，本研究还确定了环境内容在强化自我超越价值效果中的作用。设计/方法/方法调查数据来自越南河内三栋高层公寓楼的234名居民。在进行层次有序最小二乘回归（OLS）检验假设之前，通过验证性因素分析（CFA）检验测量的信度和有效性。研究结果表明，自我超越价值与消费者绿色公寓购买意愿之间存在显著的正相关关系。然而，与环境问题相关的内容暴露被发现削弱了自我超越价值对购买意愿的影响，而据报道，与环保行动相关的内容曝光增强了这种影响。创意/价值理论上，本研究强调外部因素和个人价值观之间的互动效应在解释消费者决策和行为方面的重要性。实际上，研究结果为营销人员和开发商促进消费者采用绿色建筑公寓提供了宝贵的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.