Sustainable Circular Economy in the Wood Construction Industry: A Business Opportunity Perspective

Q4 Business, Management and Accounting

South Asian Journal of Business and Management Cases Pub Date : 2022-03-11 DOI:10.1177/22779779221080570

Ville-Veikko Piispanen, Sini-Tuulia Suokas, Kaisa Henttonen, H. Lehtimäki

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引用次数: 3

Abstract

This study aims to explore the main drivers of recognizing a circular economy business opportunity. In this multiple case study with six entrepreneurs from the wood construction industry is a relevant part of the circular economy because its essential component is a sustainable and renewable material (trees/wood) that reduces carbon emissions. This study contributes to previous research by showing that six traditional drivers influence the entrepreneur’s recognition of business opportunities: environmental conditions, social capital, prior knowledge, systematic search, cognition and entrepreneurial alertness. Moreover, they are intertwined in the complex and processual phenomenon known as business opportunity. Furthermore, for the drivers of sustainable opportunity recognition, prior knowledge on environment and altruism are critical. The recognition of opportunity is not solely based on any of the individual drivers; rather, it relies mostly on continuous interaction with the network when the entrepreneur is creating a business opportunity.

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木材建筑行业的可持续循环经济：商机视角

本研究旨在探讨认识循环经济商机的主要驱动因素。在这个与六位来自木材建筑行业的企业家的多重案例研究中，木材建筑行业是循环经济的一个相关部分，因为它的基本组成部分是减少碳排放的可持续和可再生材料(树木/木材)。本研究补充了前人的研究成果，揭示了影响企业家对商业机会认知的六个传统驱动因素:环境条件、社会资本、先验知识、系统搜索、认知和企业家警觉性。此外，它们在被称为商业机会的复杂过程现象中交织在一起。此外，对于可持续机会识别的驱动因素，环境先验知识和利他主义至关重要。对机会的认识并不仅仅取决于任何个人驱动因素;相反，它主要依赖于企业家在创造商业机会时与网络的持续互动。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

South Asian Journal of Business and Management Cases Business, Management and Accounting-Management of Technology and Innovation

CiteScore

1.70

自引率

0.00%

发文量

期刊介绍： South Asian Journal of Business and Management Cases (SAJBMC) is a peer-reviewed, tri-annual journal of Birla Institute of Management Technology, Greater Noida (India). The journal aims to provide a space for high-quality original research or analytical cases, evidence-based case studies, comparative studies on industry sectors, products, and practical applications of management concepts. The journal likes to publish problem-solving, decisional and applied types of cases. Such cases must have linkage with theory, at least one dilemma (also known as case issue) and a protagonist around whom the case issue will revolve. Publication of pure research, applied research and field studies with empirical data do not fall under the domain of SAJBMC. Fictitious cases are not welcome.