Digitalization and Informality in media industries: beyond the platform-portal divide?

IF 0.5 3区社会学 Q3 AREA STUDIES

Contemporary South Asia Pub Date : 2023-04-03 DOI:10.1080/09584935.2023.2203899

Smith Mehta, Stuart Cunningham

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引用次数: 0

Abstract

ABSTRACT This article analyzes the significant events that led to the emergence and growth of the online Indian audio-visual sector. The principal argument that drives this narrative is the co-evolution of Indian formal and informal media economies that led to the media industries’ digital transformation. Drawing on historical analysis of the Indian film and television industries, we argue that just as the informal means of finance, social relations, illegal cable and satellite distribution had a formative influence on how these industries formalized, the Indian online audio-visual sector is driven by distinctive formalization processes, led by creators who are engaging with both local and global UGC-led platforms as well as PGC-led portals. Using a critical media industries framework, with data gathered from semi-structured interviews with ‘above-the-line’ Indian online media practitioners together with trade press literature, we propose an analytical framework that incorporates both platforms and portals as industrial objects for mapping digital production cultures that originate as inherently informal.

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媒体行业的数字化与非正式化:超越平台与门户的鸿沟?

摘要本文分析了导致印度在线视听行业出现和发展的重大事件。推动这种叙事的主要论点是印度正规和非正规媒体经济的共同发展，导致了媒体行业的数字化转型。根据对印度电影和电视行业的历史分析，我们认为，正如非正式的金融手段、社会关系、非法有线电视和卫星分销对这些行业的形式化产生了形成性影响一样，印度的网络视听行业是由独特的形式化过程驱动的，由参与本地和全球UGC领导的平台以及PGC领导的门户网站的创作者领导。使用一个关键的媒体行业框架，从对“在线”印度在线媒体从业者的半结构化采访中收集的数据，以及贸易新闻文献，我们提出了一个分析框架，该框架将平台和门户网站作为工业对象，用于绘制源自固有非正式的数字生产文化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Contemporary South Asia AREA STUDIES-

CiteScore

2.10

自引率

0.00%

发文量

期刊介绍： The countries of South Asia - Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka - are internally diverse and part of global flows of people, goods and ideas. Contemporary South Asia seeks to address the issues of the region by presenting research and analysis which is both cross-regional and multi-disciplinary. The journal encourages the development of new perspectives on the study of South Asia from across the arts and social sciences disciplines. We also welcome contributions to pan-regional and inter-disciplinary analysis. Our aim is to create a vibrant research space to explore the multidimensional issues of concern to scholars working on South Asia and South Asian diasporas in the postcolonial era.