{"title":"Identity Propaganda","authors":"Carlo M. Horz","doi":"10.1017/s0007123423000182","DOIUrl":null,"url":null,"abstract":"\n Political elites often employ propaganda to affect the behavior of a particular social group by altering its members' social identities. The empirical literature has demonstrated that this kind of ‘identity propaganda’ is generally effective at mobilizing citizens. However, while the consequences of being exposed to propaganda depend on its content, we know little about which factors shape propaganda content. To gain insight into the determinants of propaganda content, I analyze a game-theoretic model where a political elite proposes a new identity norm, and citizens affirm or reject it. I demonstrate that, in equilibrium, the propagandist exploits his agenda-setting power to design effective identity norms. I also show that more demanding identity norms can emerge when citizens’ mobilization costs are higher, or the propagandist can cheaply allocate material incentives. By contrast, the nature of strategic interaction among citizens has an ambiguous effect on identity norms.","PeriodicalId":48301,"journal":{"name":"British Journal of Political Science","volume":" ","pages":""},"PeriodicalIF":4.6000,"publicationDate":"2023-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"British Journal of Political Science","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1017/s0007123423000182","RegionNum":1,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"POLITICAL SCIENCE","Score":null,"Total":0}
引用次数: 0
Abstract
Political elites often employ propaganda to affect the behavior of a particular social group by altering its members' social identities. The empirical literature has demonstrated that this kind of ‘identity propaganda’ is generally effective at mobilizing citizens. However, while the consequences of being exposed to propaganda depend on its content, we know little about which factors shape propaganda content. To gain insight into the determinants of propaganda content, I analyze a game-theoretic model where a political elite proposes a new identity norm, and citizens affirm or reject it. I demonstrate that, in equilibrium, the propagandist exploits his agenda-setting power to design effective identity norms. I also show that more demanding identity norms can emerge when citizens’ mobilization costs are higher, or the propagandist can cheaply allocate material incentives. By contrast, the nature of strategic interaction among citizens has an ambiguous effect on identity norms.
期刊介绍:
The British Journal of Political Science is a broadly based journal aiming to cover developments across a wide range of countries and specialisms. Contributions are drawn from all fields of political science (including political theory, political behaviour, public policy and international relations), and articles from scholars in related disciplines (sociology, social psychology, economics and philosophy) appear frequently. With a reputation established over nearly 40 years of publication, the British Journal of Political Science is widely recognised as one of the premier journals in its field.