LA FUERZA DE UN SIGNO. PERSPECTIVAS TEÓRICAS PARA EL ANÁLISIS DE LOS HASHTAGS

Abstract

Hashtags represent an extremely simple way, used within the social network, to connect news, topics, people, emotions, events. If in the first period - it was possible - to consider them exclusively as thematic aggregators now it is necessary to ask ourselves what they have become. By analyzing different theoretical perspectives, this article aims to arrive at a definition of the term and concept of hashtag.