Design Thinking for Organizational Innovation at PepsiCo

IF 6.3 2区管理学 Q1 BUSINESS

California Management Review Pub Date : 2023-05-01 DOI:10.1177/00081256231170421

S. Magistretti, C. Dell’Era, C. Cautela, J. Kotlar

引用次数: 3

Abstract

While design thinking has gained popularity in product innovation, scholars argue that design thinking can also trigger and sustain organizational innovation. This study investigates the adoption of design thinking in the Design+Innovation unit at PepsiCo. It reveals nine design thinking practices that enable organizational innovation: valorizing personal attitudes and desires, engaging stakeholders in the design discourse, leveraging the design unit as an agent of change, fostering abductive reasoning, empowering decision making through prototypes, crafting proof points, absorbing external viewpoints, searching for co-conspirators, andaligning personal and organizational purposes.

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百事公司组织创新的设计思考

虽然设计思维在产品创新中越来越受欢迎，但学者们认为设计思维也可以引发和维持组织创新。本研究调查了百事公司设计+创新部门采用设计思维的情况。它揭示了实现组织创新的九种设计思维实践:使个人态度和愿望稳定，让利益相关者参与设计话语，利用设计单位作为变革的代理人，培养归纳推理，通过原型授权决策，精心制作证明点，吸收外部观点，寻找合作者，以及协调个人和组织的目标。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

California Management Review Multiple-

CiteScore

18.40

自引率

3.00%

发文量

期刊介绍： California Management Review (CMR) serves as a vital link between academia and management practice, offering leading-edge research with practical applications. Edited at UC Berkeley’s Haas School of Business, CMR covers a wide range of management topics, including innovation, strategy, sustainable practices, and human resources. CMR ranks among the top management journals globally, distributing articles through outlets like Harvard Business School Publishing and SAGE Publishing. Focused on bridging academia and practice, CMR ensures that all articles are based on rigorous academic research while providing actionable insights for managers. In addition to regular issues, CMR publishes special issues and sections on relevant topics, often guest-edited by leading faculty. Recent special issues have covered dynamic capabilities, city innovation, big data, and intellectual property management.