Scaling digital and non-digital business models in foreign markets: The case of financial advice industry in the United States

IF 8.9 1区管理学 Q1 BUSINESS

Journal of World Business Pub Date : 2023-06-01 DOI:10.1016/j.jwb.2023.101457

Murad A. Mithani

引用次数: 3

Abstract

This study investigates whether a digital business model helps firms internationalize faster. It tests the hypothesis that a digital business model accelerates the rate of internationalization because economies of scale enabled by digitalization exceed those offered by a non-digital business model. Based on analysis of foreign digital and non-digital entrants in the U.S. financial advice industry, the study found that while digital entrants scaled faster than their non-digital counterparts, a diverse product portfolio harmed digital entrants even when it benefited non-digital entrants. The contrast between scale and scope highlights that digitalization only conditionally benefits internationalization.

查看原文本刊更多论文

数字化和非数字化商业模式在国外市场的规模化:以美国金融咨询行业为例

本研究探讨数字化商业模式是否有助于企业更快地国际化。它检验了一个假设，即数字化商业模式加速了国际化的速度，因为数字化所带来的规模经济超过了非数字化商业模式所带来的规模经济。基于对美国金融咨询行业的外国数字和非数字进入者的分析，该研究发现，尽管数字进入者的扩张速度比非数字对手快，但多样化的产品组合在使非数字进入者受益的同时，也对数字进入者造成了损害。规模与范围的对比凸显了数字化只能有条件地有利于国际化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Journal of World Business BUSINESS-

CiteScore

16.50

自引率

11.20%

发文量

期刊介绍： The Journal of World Business holds a distinguished position as a leading publication within the realm of International Business. Rooted in a legacy dating back to 1965, when it was established as the Columbia Journal of World Business, JWB is committed to disseminating cutting-edge research that reflects significant advancements in the field. The journal actively seeks submissions that propel new theoretical frameworks and innovative perspectives on International Business phenomena. Aligned with its domain statement, submissions are expected to possess a clear multinational, cross-border, or international comparative focus, while remaining pertinent to the study of management and organizations. JWB particularly encourages submissions that challenge established theories or assumptions, presenting pioneering or counterintuitive findings. With an inclusive approach, the journal welcomes contributions from diverse conceptual and theoretical traditions, encompassing allied social sciences and behavioral sciences. Submissions should either develop new theories or rigorously test existing ones, employing a variety of qualitative, quantitative, or other methodological approaches. While JWB primarily caters to scholars and researchers, it values contributions that explore implications for Multinational Enterprises and their management, as well as ramifications for public policy and the broader societal role of business.