Journey to the Big Bang: How firms define new value propositions in emerging ecosystems

IF 3.7 3区管理学 Q2 BUSINESS

Journal of Engineering and Technology Management Pub Date : 2023-07-01 DOI:10.1016/j.jengtecman.2023.101762

Bernhard Lingens , Veronika Seeholzer , Oliver Gassmann

引用次数: 0

Abstract

The goal of an ecosystem is the creation of a value proposition firms could not offer alone. But how are new value propositions being defined in emerging ecosystems? Our study with eight cases yields several implications along these lines: First, how to come up with an initial idea for a value proposition and convince partners to commit to it? And, second, how to set-up the iterative process of value proposition adaption? And how to find a way to align both customer and partner interests along that way? Overall, this helps to understand how factors in the early stages of ecosystem development affect its value proposition.

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大爆炸之旅:企业如何在新兴生态系统中定义新的价值主张

生态系统的目标是创造企业无法单独提供的价值主张。但是，在新兴的生态系统中，新的价值主张是如何定义的呢?我们对八个案例的研究得出了以下几点启示:首先，如何提出价值主张的初步想法，并说服合作伙伴实施?第二，如何建立价值主张适应的迭代过程?如何在此过程中找到一种方法来协调客户和合作伙伴的利益?总的来说，这有助于理解生态系统发展早期阶段的因素如何影响其价值主张。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Engineering and Technology Management 管理科学-工程：工业

CiteScore

8.00

自引率

6.20%

发文量

审稿时长

>12 weeks

期刊介绍： The Journal of Engineering and Technology Management (JET-M) is an international scholarly refereed research journal which aims to promote the theory and practice of technology, innovation, and engineering management. The journal links engineering, science, and management disciplines. It addresses the issues involved in the planning, development, and implementation of technological capabilities to shape and accomplish the strategic and operational objectives of an organization. It covers not only R&D management, but also the entire spectrum of managerial concerns in technology-based organizations. This includes issues relating to new product development, human resource management, innovation process management, project management, technological fusion, marketing, technological forecasting and strategic planning. The journal provides an interface between technology and other corporate functions, such as R&D, marketing, manufacturing and administration. Its ultimate goal is to make a profound contribution to theory development, research and practice by serving as a leading forum for the publication of scholarly research on all aspects of technology, innovation, and engineering management.