Can attending farmers’ markets lead to unplanned deviant visitor behavior?

IF 3 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM
Emma Joenpolvi, G. Mortimer, F. Mathmann
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引用次数: 0

Abstract

Farmers’ markets can enhance local food tourism experiences, as well as benefit regions and businesses that operate within these markets. With the impact of COVID-19 reducing international travel, domestic and local tourism is predicted to increase due to a desire to support local economies. While it has been established that visitors who shop at farmers’ markets do so for pro-social reasons, the current study examines the unintended consequences of these pro-social behaviors. We apply ‘moral licensing’ and regulatory focus theory to explain how a person’s pro-social behavior gives a temporary boost to their positive self-image which subsequently gives them a ‘licence’ to act in a deviant manner. We examine the effect of licensing and consider individual differences in promotion focus to test whether some visitors are more prone to deviant behavior than others. This research assists in identifying the unintended outcomes for the local food tourism sector through licensing and provides suggestions on how to diminish this behavior.
参加农贸市场会导致计划外的越轨行为吗?
农贸市场可以提高当地的食品旅游体验,并使在这些市场内经营的地区和企业受益。由于新冠肺炎疫情的影响,国际旅游减少,国内和地方旅游预计将增加,因为人们希望支持地方经济。虽然已经确定在农贸市场购物的游客是出于亲社会的原因,但目前的研究考察了这些亲社会行为的意想不到的后果。我们运用“道德许可”和监管焦点理论来解释一个人的亲社会行为是如何暂时提升他们的积极自我形象的,而这种积极自我形象随后又给了他们以越轨行为的“许可证”。我们考察了许可的影响,并考虑了推广重点的个体差异,以测试是否一些访问者比其他人更容易产生偏差行为。本研究有助于确定当地食品旅游部门通过许可产生的意外结果,并就如何减少这种行为提供建议。
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来源期刊
Tourism and Hospitality Research
Tourism and Hospitality Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
7.40
自引率
8.60%
发文量
63
期刊介绍: Tourism and Hospitality Research is firmly established as a leading and authoritative, peer-reviewed journal for tourism and hospitality researchers and professionals. Tourism and Hospitality Research covers: • Hospitality and tourism operations • Marketing and consumer behaviour • HR management • Social Media and Marketing • Technology • Planning and development • Policy • Performance and financial management • Strategic implications • Environmental aspects • Forecasting and prediction • Revenue management • Impact assessment and mitigation • Globalisation • Research methodologies • Leisure and culture • Risk Management • Change Management
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