Constructing a virtual destination: Li Ziqi’s Chinese rural idyll on YouTube

IF 1.3 Q2 EDUCATION & EDUCATIONAL RESEARCH

Journal of Teaching in Travel & Tourism Pub Date : 2022-07-03 DOI:10.1080/15313220.2022.2096178

Yang Jiao, Mark Zhenhao Meng, Yunzi Zhang

引用次数: 1

Abstract

ABSTRACT This paper investigates the key elements of a rural idyll constructed collaboratively by YouTube influencer Li Ziqi and her global audience in order to provide insights on how the imaginaries of a virtual destination help viewers to experience a rural idyll through watching YouTube videos and its implications for rural tourism. We employed grounded theory analysis in analyzing viewer comments to identify several groups of themes that are linked to the theories of Shi Wai Tao Yuan and rural idyll. The paper discusses a rural idyll constructed online and its potential for developing the current system of rural tourism management.

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构建一个虚拟的目的地:李子淇在YouTube上的中国乡村田园

本文研究了由YouTube网红李子淇和她的全球观众合作构建的乡村田园牧歌的关键要素，以了解虚拟目的地的想象如何帮助观众通过观看YouTube视频体验乡村田园牧歌及其对乡村旅游的影响。我们运用扎根理论分析的方法，对观众的评论进行分析，找出与世外桃源理论和田园牧歌理论相关的几组主题。本文论述了网上构建的乡村田园风光及其发展现有乡村旅游管理体系的潜力。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Teaching in Travel & Tourism EDUCATION & EDUCATIONAL RESEARCH-

CiteScore

4.30

自引率

12.00%

发文量

期刊介绍： The Journal of Teaching in Travel & Tourism is the professional journal of the International Society of Travel & Tourism Educators (ISTTE). This journal serves as an international interdisciplinary forum and reference source for travel and tourism education. The readership of the journal is international in scope, with a good representation in college and university libraries as well as high schools and professional schools offering courses in travel and tourism.