Personal migrant stories as persuasive devices: Effects of audience–character similarity and narrative voice

IF 1.8 Q3 PSYCHOLOGY, SOCIAL

Journal of Social and Political Psychology Pub Date : 2022-03-16 DOI:10.5964/jspp.8237

J. Igartua, Iñigo Guerrero-Martín

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引用次数: 6

Abstract

The design of campaigns for the improvement of intergroup attitudes requires innovative approaches that consider both the characteristics of the messages and the psychological processes they evoke. This work addresses the study of factors that increase the persuasive effectiveness of testimonial messages aimed at improving attitudes towards stigmatized immigrants. An experiment was conducted using a representative sample of 443 participants of Spanish origin on the effect of similarity to the protagonist and the narrative voice. Two mediating mechanisms (identification with the protagonist and cognitive elaboration) were evaluated, and the indirect effect of the two independent variables was studied with respect to two dependent variables: the attitude towards immigration and the intention to collaborate with NGOs to support immigrants. Similarity to the protagonist of the narrative message increased identification only when the participants read the version written in the first person. In addition, a conditional process model was tested, revealing that identification increased cognitive elaboration, which, in turn, was associated with a more favorable attitude towards immigration and a greater intention to collaborate with immigrant support organizations. This study highlights the relevance of the characteristics of narrative messages to increase affective (identification) and cognitive (elaboration) processes that explain their persuasive impact. The results are discussed in the context of research on narrative persuasion and the design of campaigns for the prevention of racism and xenophobia.

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个人移民故事作为说服手段:受众-角色相似性和叙事声音的影响

设计改善群体间态度的活动需要创新的方法，既要考虑到信息的特点，也要考虑到它们所引起的心理过程。这项工作涉及的因素研究，以提高证明信息的说服力有效性，旨在改善对被污名化的移民的态度。我们对443名西班牙裔的代表性样本进行了一项实验，研究了与主角相似度和叙事声音的影响。评估了两种中介机制(主角认同和认知阐述)，并研究了这两个自变量对两个因变量(移民态度和与非政府组织合作支持移民的意愿)的间接影响。只有当参与者阅读以第一人称撰写的版本时，与叙事信息主角的相似性才会增加识别度。此外，我们测试了一个条件过程模型，揭示了认同增加了认知的细化，这反过来又与对移民更有利的态度和与移民支持组织合作的更大意愿有关。本研究强调了叙述性信息的特征与增加情感(认同)和认知(阐述)过程的相关性，这些过程解释了它们的说服力。研究结果在叙事说服研究和预防种族主义和仇外心理运动设计的背景下进行了讨论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Social and Political Psychology Social Sciences-Sociology and Political Science

CiteScore

2.70

自引率

4.80%

发文量

审稿时长

40 weeks

期刊介绍： The Journal of Social and Political Psychology (JSPP) is a peer-reviewed open-access journal (without author fees), published online. It publishes articles at the intersection of social and political psychology that substantially advance the understanding of social problems, their reduction, and the promotion of social justice. It also welcomes work that focuses on socio-political issues from related fields of psychology (e.g., peace psychology, community psychology, cultural psychology, environmental psychology, media psychology, economic psychology) and encourages submissions with interdisciplinary perspectives. JSPP is comprehensive and integrative in its approach. It publishes high-quality work from different epistemological, methodological, theoretical, and cultural perspectives and from different regions across the globe. It provides a forum for innovation, questioning of assumptions, and controversy and debate. JSPP aims to give creative impetuses for academic scholarship and for applications in education, policymaking, professional practice, and advocacy and social action. It intends to transcend the methodological and meta-theoretical divisions and paradigm clashes that characterize the field of social and political psychology, and to counterbalance the current overreliance on the hypothetico-deductive model of science, quantitative methodology, and individualistic explanations by also publishing work following alternative traditions (e.g., qualitative and mixed-methods research, participatory action research, critical psychology, social representations, narrative, and discursive approaches). Because it is published online, JSPP can avoid a bias against research that requires more space to be presented adequately.