The Psychology of Personalization in Digital Environments: From Motivation to Well-Being – A Theoretical Integration

IF 3.6 2区心理学 Q1 PSYCHOLOGY, MULTIDISCIPLINARY

Review of General Psychology Pub Date : 2022-06-01 DOI:10.1177/10892680221105663

Fabian Hutmacher, Markus Appel

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引用次数: 3

Abstract

The personalization of digital environments is becoming ubiquitous due to the rise of AI-based algorithms and recommender systems. Arguably, this technological development has far-reaching consequences for individuals and societies alike. In this article, we propose a psychological model of the effects of personalization in digital environments, which connects personalization with motivational tendencies, psychological needs, and well-being. Based on the model, we review studies from three areas of application—news feeds and websites, music streaming, and online dating—to explain both the positive and the negative effects of personalization on individuals. We conclude that personalization can lead to desirable outcomes such as reducing choice overload. However, personalized digital environments without transparency and without the option for users to play an active role in the personalization process potentially pose a danger to human well-being. Design recommendations as well as avenues for future research that follow from these conclusions are being discussed.

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数字环境下的个性化心理学:从动机到幸福感——一个理论整合

由于基于人工智能的算法和推荐系统的兴起，数字环境的个性化变得无处不在。可以说，这种技术发展对个人和社会都产生了深远的影响。在这篇文章中，我们提出了一个数字环境中个性化影响的心理模型，该模型将个性化与动机倾向、心理需求和幸福感联系起来。基于该模型，我们回顾了三个应用领域的研究——新闻源和网站、音乐流媒体和在线约会——以解释个性化对个人的积极和消极影响。我们得出的结论是，个性化可以带来理想的结果，例如减少选择过载。然而，没有透明度、用户无法在个性化过程中发挥积极作用的个性化数字环境可能会对人类福祉构成威胁。正在讨论设计建议以及根据这些结论进行未来研究的途径。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Review of General Psychology PSYCHOLOGY, MULTIDISCIPLINARY-

CiteScore

7.60

自引率

4.80%

发文量

期刊介绍： Review of General Psychology seeks to publish innovative theoretical, conceptual, or methodological articles that cross-cut the traditional subdisciplines of psychology. The journal contains articles that advance theory, evaluate and integrate research literatures, provide a new historical analysis, or discuss new methodological developments in psychology as a whole. Review of General Psychology is especially interested in articles that bridge gaps between subdisciplines in psychology as well as related fields or that focus on topics that transcend traditional subdisciplinary boundaries.