Electric Vehicles Are a Platform Business: What Firms Need to Know

IF 6.3 2区管理学 Q1 BUSINESS

California Management Review Pub Date : 2022-07-14 DOI:10.1177/00081256221107420

E. Anderson, H. Bhargava, J. Boehm, Geoffrey G. Parker

引用次数: 7

Abstract

Many of the most successful firms—such as Alibaba, Google, and Uber—operate platforms. Electric vehicles (EVs) are platform goods as well because value comes from the vehicle plus complementary providers. Gasoline vehicles are also platform goods, but managers in the industry can ignore that because the refueling network is mature. However, temporal and structural differences in network effects for electric vehicles make it crucial for EV firms to incorporate platform strategies. This article explains these differences and outlines the key platform strategy decisions that EV firms need to make, including platform network coordination, launch, and openness.

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电动汽车是一个平台业务:企业需要知道什么

许多最成功的公司，如阿里巴巴、b谷歌和优步，都在运营平台。电动汽车(ev)也是平台商品，因为价值来自于汽车和配套供应商。汽油车也是平台商品，但行业管理者可以忽略这一点，因为加油网络已经成熟。然而，电动汽车网络效应的时间和结构差异使得电动汽车公司整合平台战略至关重要。本文解释了这些差异，并概述了电动汽车公司需要做出的关键平台战略决策，包括平台网络协调、发布和开放。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

California Management Review Multiple-

CiteScore

18.40

自引率

3.00%

发文量

期刊介绍： California Management Review (CMR) serves as a vital link between academia and management practice, offering leading-edge research with practical applications. Edited at UC Berkeley’s Haas School of Business, CMR covers a wide range of management topics, including innovation, strategy, sustainable practices, and human resources. CMR ranks among the top management journals globally, distributing articles through outlets like Harvard Business School Publishing and SAGE Publishing. Focused on bridging academia and practice, CMR ensures that all articles are based on rigorous academic research while providing actionable insights for managers. In addition to regular issues, CMR publishes special issues and sections on relevant topics, often guest-edited by leading faculty. Recent special issues have covered dynamic capabilities, city innovation, big data, and intellectual property management.