The Impact of Voluntary Recall on the Trust of Loyal and First-Time Consumers in a High Awareness Brand After a Functional Transgression

IF 1.5 Q3 BUSINESS

CORPORATE REPUTATION REVIEW Pub Date : 2023-05-24 DOI:10.1057/s41299-023-00164-0

Valeria L. M. A. Freundt, Luiza Venzke Bortoli Foschiera

引用次数: 0

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功能越轨后自愿召回对忠诚和首次消费者对高知名度品牌信任的影响

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来源期刊

CORPORATE REPUTATION REVIEW

CiteScore

3.80

自引率

5.30%

发文量

期刊介绍： Corporate Reputation Review is the leading international journal for all scholars and academics concerned with managing and measuring corporate reputation.The Journal is reviewed by a distinguished editorial board, under the guidance of Guido Berens (Erasmus University, The Netherlands). Corporate Reputation Review provides a forum for rigorous, practically relevant academic research into reputations and reputation management, as well as related concepts such as identity and corporate communication.