The Impact of Group Support on College Student’s Online Business Motivation: The Uncertainty Avoidance Thinking as a Moderating Factor

Q2 Business, Management and Accounting

Business Perspectives and Research Pub Date : 2023-05-29 DOI:10.1177/22785337231163946

Lifu Li, Kyeong-Hee Kang, O. Sohaib

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引用次数: 1

Abstract

This article establishes a research model to analyze how group support factors, including peers’ support and family support, impact college students’ motivation to establish online business. College entrepreneurs need to consult their family members before starting a new career because of the power distance. Meanwhile, based on the collectivist cultural background, college students understand the importance of cooperation with peers’ group. Furthermore, influenced by uncertainty avoidance thinking, college entrepreneurs tend to rely on group supports, such as family funds and peers’ experiences, to reduce the probability of failure. Hence, this research designs uncertainty avoidance thinking as a moderating factor to explore its impact on the correlation between group support factors and college students’ online business motivation. To test the research model, it utilizes Chinese college students as samples and distributes online questionnaires to them. Through analyzing 458 samples based on the partial least squares path modelling and variance-based structural equation modelling (PLS-SEM), the data analysis identifies that group support can positively affect college students’ online business motivation. The uncertainty avoidance factor also positively moderates the correlation between family support and college students’ online business motivation. To assist these students in establishing confidence in the online business, the Entrepreneurship Centre should pay much attention to the impact of peers’ support and family support.

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群体支持对大学生网络商务动机的影响:不确定性规避思维的调节作用

本文建立了一个研究模型，分析群体支持因素(同伴支持和家庭支持)对大学生网络创业动机的影响。由于权力距离的关系，大学生创业者在开始新事业之前需要咨询他们的家人。同时，基于集体主义的文化背景，大学生理解与同伴群体合作的重要性。此外，受不确定性规避思维的影响，大学生企业家倾向于依赖群体支持，如家庭资金和同伴的经验，以减少失败的概率。因此，本研究设计不确定性回避思维作为调节因子，探讨其对群体支持因素与大学生网络商业动机的相关性的影响。为了检验研究模型，以中国大学生为样本，发放在线问卷。通过采用偏最小二乘路径模型和基于方差的结构方程模型(PLS-SEM)对458个样本进行分析，数据分析发现群体支持对大学生网络商业动机有正向影响。不确定性规避因素对家庭支持与大学生网络创业动机之间的关系也有正向调节作用。为协助这些学生建立对网上业务的信心，创业中心应留意同辈及家人的支持对他们的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Business Perspectives and Research Business, Management and Accounting-Business and International Management

CiteScore

5.00

自引率

0.00%

发文量

期刊介绍： Business Perspectives and Research (BPR) aims to publish conceptual, empirical and applied research. The empirical research published in BPR focuses on testing, extending and building management theory. The goal is to expand and enhance the understanding of business and management through empirical investigation and theoretical analysis. BPR is also a platform for insightful and theoretically strong conceptual and review papers which would contribute to the body of knowledge. BPR seeks to advance the understanding of for-profit and not-for-profit organizations through empirical and conceptual work. It also publishes critical review of newly released books under Book Review section. The aim is to popularize and encourage discussion on ideas expressed in newly released books connected to management and allied disciplines. BPR also periodically publishes management cases grounded in theory, and communications in the form of research notes or comments from researchers and practitioners on published papers for critiquing and/or extending thinking on the area under consideration. The overarching aim of Business Perspectives and Research is to encourage original/innovative thinking through a scientific approach.