What resists millennials to adopt hotel booking apps? An empirical analysis based on extended innovation resistance theory

Abstract

Purpose This study aims to examine the factors determining the discontinuance intentions of millennials to use hotel booking apps. Design/methodology/approach A quantitative technique was followed to collect the data from the tourists, and partial least square structural equation modeling (PLS-SEM) technique was adopted to validate the proposed model. Findings Significant predictors of discontinuance intentions of hotel booking apps are usage barrier, values barrier, risk barrier, lack of facilitating conditions and digital self-efficacy. Practical implications The results of this study provide useful insights for tourism stakeholders and app developers to understand in real terms the setbacks that might be a hindrance to the users of such apps for hotel booking. Originality/value Despite the increasing focus of scholars toward understanding the determinants of technology adoption, the present study has extended innovation resistance theory with three novel constructs: social dependency, lack of facilitating conditions and digital self-efficacy.