Smashed avocado: a property market advice manual for millennial women

IF 1.8 2区社会学 Q2 GEOGRAPHY

Australian Geographer Pub Date : 2021-04-03 DOI:10.1080/00049182.2021.1911455

M. Cruickshank

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Abstract

ABSTRACT This article contributes to literature on housing affordability and the ways in which neoliberalism has inflected debates related to the issue through a textual analysis of the property market advice manual, Smashed Avocado: How I Cracked the Property Market and You Can Too by Australian author, [Haddow, Nicole. 2019. Smashed Avocado: How I Bought Into the Property Market and You Can Too. Carlton: Nero]. The text is significant in demonstrating the mediation of neoliberal constraints via self-help/how-to property guides which orient millennials’ inwards, presenting a reading of ‘the self’ as problem and solution, while leaving market orthodoxies undisturbed. In highlighting discourses of individualism, self-responsibility, internalised governmentality, and the classed subjectivities offered in the text, this paper extends existing knowledge by mapping the convergence of neoliberal sensibilities with housing-related self-help literature targeting millennial women. While Smashed Avocado elides classed inequalities between women, and operates within the logics of capitalism, it nonetheless an important site of analysis for thinking through mediated geographies of millennial’s evolving relationship to housing unaffordability in the Australian market.

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牛油果碎:给千禧一代女性的房地产市场建议手册

本文通过对房地产市场建议手册《牛油果碎:我如何破解房地产市场，你也可以》的文本分析，为住房负担能力以及新自由主义如何影响与该问题相关的辩论提供了文献。牛油果碎:我如何进入房地产市场，你也可以。卡尔顿:尼禄]。这篇文章的重要之处在于，它展示了新自由主义约束的中介作用，通过自助/如何引导财产指导来引导千禧一代向内发展，将“自我”解读为问题和解决方案，同时不受市场正统观念的干扰。在强调个人主义、自我责任、内化治理和文本中提供的分类主体性的话语中，本文通过映射新自由主义情感与针对千禧一代女性的住房相关自助文学的趋同，扩展了现有知识。虽然“砸牛油果”消除了女性之间的阶级不平等，并在资本主义的逻辑下运作，但它仍然是一个重要的分析场所，可以通过中介地理来思考千禧一代与澳大利亚市场上住房负担能力的演变关系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Australian Geographer GEOGRAPHY-

CiteScore

4.10

自引率

8.30%

发文量

期刊介绍： Australian Geographer was founded in 1928 and is the nation"s oldest geographical journal. It is a high standard, refereed general geography journal covering all aspects of the discipline, both human and physical. While papers concerning any aspect of geography are considered for publication, the journal focuses primarily on two areas of research: •Australia and its world region, including developments, issues and policies in Australia, the western Pacific, the Indian Ocean, Asia and Antarctica. •Environmental studies, particularly the biophysical environment and human interaction with it.