Naturalizing, normalizing and neutralizing: metaphors framing the global financial crisis in Nordic banks

IF 1.2 4区管理学 Q4 MANAGEMENT

Culture and Organization Pub Date : 2022-12-28 DOI:10.1080/14759551.2022.2157831

U. Forseth, Emil Røyrvik, S. Clegg

引用次数: 1

Abstract

ABSTRACT In this paper we discuss metaphors and rhetoric characterizing rationalizations of past banking practices after the global financial crisis of 2008. We draw on qualitative data from six Nordic banks, 2008–2012. Financial advisers and managers sourced their accounts from everyday materials, including popular metaphors and symbols that patterned thought and practice in financial institutions, even in these outposts of the global economy. Vivid metaphors taken from folk tales, nature, food, drink and the spiritual realm were highly suggestive in terms of guiding thought and action and enabling changes in sensemaking and impression management. Metaphors were used both to highlight and to hide phenomena, structures and agency. The analysis provides three main interpretative templates or frames co-constituted by a variety of metaphors, utilized to legitimize banking practices; ‘naturalization’, ‘normalization’ and ‘neutralization’, demonstrating in different ways the practice of doing good, while also revealing unethical practices.

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自然化、规范化和中和：北欧银行全球金融危机的隐喻

在本文中，我们讨论了2008年全球金融危机后过去银行实践合理化的隐喻和修辞特征。我们采用了六家北欧银行2008-2012年的定性数据。财务顾问和经理们的账目取材于日常材料，包括流行的隐喻和符号，这些隐喻和符号反映了金融机构的思维和实践，甚至在这些全球经济的前哨地区也是如此。从民间故事、自然、饮食和精神领域中提取的生动隐喻，在指导思想和行动以及改变意义和印象管理方面具有很强的暗示性。隐喻被用来突出和隐藏现象、结构和代理。该分析提供了三种主要的解释性模板或框架，由各种隐喻共同构成，用于使银行实践合法化;“归化”、“正常化”和“中性化”，以不同的方式展示了做好事的做法，同时也揭示了不道德的做法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Culture and Organization MANAGEMENT-

CiteScore

3.20

自引率

12.50%

发文量

期刊介绍： Culture and Organization was founded in 1995 as Studies in Cultures, Organizations and Societies . It represents the intersection of academic disciplines that have developed distinct qualitative, empirical and theoretical vocabularies to research organization, culture and related social phenomena. Culture and Organization features refereed articles that offer innovative insights and provoke discussion. It particularly offers papers which employ ethnographic, critical and interpretive approaches, as practised in such disciplines as organizational, communication, media and cultural studies, which go beyond description and use data to advance theoretical reflection. The Journal also presents papers which advance our conceptual understanding of organizational phenomena. Culture and Organization features refereed articles that offer innovative insights and provoke discussion. It particularly offers papers which employ ethnographic, critical and interpretive approaches, as practised in such disciplines as communication, media and cultural studies, which go beyond description and use data to advance theoretical reflection. The journal also presents papers which advance our conceptual understand-ing of organizational phenomena.