{"title":"El clickbait y su influencia en la modificación de la estructura de la noticia en el Perú","authors":"Juan Pablo Peña Salas","doi":"10.24265/cian.2020.n12.12","DOIUrl":null,"url":null,"abstract":": The use of clickbait headlines has become common in journalism, combining marketing strategies to capture the attention of potential readers, such as the use of question marks or appealing to doubt or emotions to achieve its goal. This research work seeks to understand how the clickbait (as a resource of digital journalism) has altered traditional hierarchical criteria,","PeriodicalId":53090,"journal":{"name":"Correspondencias Analisis","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2020-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Correspondencias Analisis","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.24265/cian.2020.n12.12","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
: The use of clickbait headlines has become common in journalism, combining marketing strategies to capture the attention of potential readers, such as the use of question marks or appealing to doubt or emotions to achieve its goal. This research work seeks to understand how the clickbait (as a resource of digital journalism) has altered traditional hierarchical criteria,