Synchronous or Asynchronous Course: Business Students’ Perspectives on an Optimized Modality of Online Teaching and Learning

IF 2.8 Q1 EDUCATION & EDUCATIONAL RESEARCH
Lan Wu, Jung S. You
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引用次数: 2

Abstract

Colleges and universities in the United States swiftly shifted campus-based classes to virtual spaces as a response to extended campus closures necessitated by the COVID-19 pandemic. Synchronous online courses were mandated as a replacement for traditional face-to-face classes in many higher education institutions. We understand that the benefits and drawbacks of synchronous courses need to be reviewed in this environment that has been heavily impacted by the pandemic. Thus, two survey studies were conducted in the fall 2020 and spring 2021 semesters. The findings in Study 1 reveal that students felt more isolated in their studying in the early phase of the pandemic, which increased their preference for the synchronous modality. The results of Study 2 suggest that the perceived isolation effect no longer held. The results from both studies confirm that students prefer an equal split between synchronous and asynchronous components for conceptual courses but prefer additional synchronous components for quantitative courses. A series of regression analyses was conducted to account for such preferences. The results urge educators and administrators to develop a hybrid approach that leverages the benefits of synchronous and asynchronous courses and optimizes online learning and teaching experiences.
同步还是异步课程:商科学生对优化在线教学模式的看法
美国的学院和大学迅速将以校园为基础的课程转移到虚拟空间,以应对新冠肺炎疫情导致的校园关闭。在许多高等教育机构,同步在线课程被强制要求取代传统的面对面课程。我们理解,在这种受到疫情严重影响的环境中,需要审查同步课程的利弊。因此,在2020年秋季和2021年春季学期进行了两项调查研究。研究1中的发现表明,学生在疫情早期的学习中感到更加孤立,这增加了他们对同步模式的偏好。研究2的结果表明,感知到的孤立效应不再存在。这两项研究的结果都证实,学生们更喜欢在概念课程中平等地划分同步和异步部分,但在定量课程中更喜欢额外的同步部分。对这些偏好进行了一系列回归分析。研究结果敦促教育工作者和管理人员开发一种混合方法,利用同步和异步课程的优势,优化在线学习和教学体验。
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来源期刊
Journal of Marketing Education
Journal of Marketing Education EDUCATION & EDUCATIONAL RESEARCH-
CiteScore
6.00
自引率
25.00%
发文量
21
期刊介绍: The Journal of Marketing Education is the leading international scholarly journal devoted to contemporary issues in marketing education. Its mission is to provide a forum for the exchange of ideas, information, and experiences related to the process of educating students in marketing and its subfields. Its audience is largely composed of marketing faculty members at institutions of higher education where teaching is an integral component of their overall responsibilities. The main function of the Journal of Marketing Education is to publish articles focusing on the latest teaching/learning strategies and tactics in marketing education.
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