THE GLOBAL NUTRACEUTICAL DOMAIN

Abstract

Dear Reader, Nutraceuticals is no more a fancy word shrouded in a mysterious veil. It is a gospel truth and now a well-embraced norm, that ‘positive health’ can only be fostered by nutraceuticals – be it called supplements, ayurceuticals or herbals. Although advocating and consuming ayurceuticals is an Indian-centric reality, the impetus to embracing nutraceuticals (which is a general term encompassing supplements and biologicals or herbals) by Indians has definitely come from the globally proliferating OTC (Over-The-Counter) market with such products and their overflowing into the Indian subcontinent in the 1990s!