{"title":"Open strategizing on social media: A process model of emotional mechanisms and outcomes from un-orchestrated participation","authors":"Eva-Lena Lundgren-Henriksson , Virpi Sorsa","doi":"10.1016/j.lrp.2023.102320","DOIUrl":null,"url":null,"abstract":"<div><p>This study extends the discussion on open strategizing by following the development of unlimited participation in an ex-ante city merger case where participation was not orchestrated. The findings unravel how the aggregation of emotional expressions on social media results in an escalating conflict, and initiates attempts to mitigate grounded in decision-makers’ reflexiveness of social becoming(s). We theorize three emotional mechanisms – acceleration of emotional interaction, reinforcement of hostility as a discursive norm, and emotional empowerment – and outcomes originating from uncontrolled dynamics of inclusion and transparency. As such, we theorize open strategy as emerging organically on social media, and only later becoming deliberately orchestrated by strategists. Our findings have broader implications for understandings of emergent vs. orchestrated inclusion, individual vs. collective transparency, and open and closed decision-making in open strategizing. We also provide directions for managing inclusion to achieve positive outcomes in open strategy.</p></div>","PeriodicalId":18141,"journal":{"name":"Long Range Planning","volume":null,"pages":null},"PeriodicalIF":7.4000,"publicationDate":"2023-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Long Range Planning","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0024630123000274","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
This study extends the discussion on open strategizing by following the development of unlimited participation in an ex-ante city merger case where participation was not orchestrated. The findings unravel how the aggregation of emotional expressions on social media results in an escalating conflict, and initiates attempts to mitigate grounded in decision-makers’ reflexiveness of social becoming(s). We theorize three emotional mechanisms – acceleration of emotional interaction, reinforcement of hostility as a discursive norm, and emotional empowerment – and outcomes originating from uncontrolled dynamics of inclusion and transparency. As such, we theorize open strategy as emerging organically on social media, and only later becoming deliberately orchestrated by strategists. Our findings have broader implications for understandings of emergent vs. orchestrated inclusion, individual vs. collective transparency, and open and closed decision-making in open strategizing. We also provide directions for managing inclusion to achieve positive outcomes in open strategy.
期刊介绍:
Long Range Planning (LRP) is an internationally renowned journal specializing in the field of strategic management. Since its establishment in 1968, the journal has consistently published original research, garnering a strong reputation among academics. LRP actively encourages the submission of articles that involve empirical research and theoretical perspectives, including studies that provide critical assessments and analysis of the current state of knowledge in crucial strategic areas. The primary user base of LRP primarily comprises individuals from academic backgrounds, with the journal playing a dual role within this community. Firstly, it serves as a platform for the dissemination of research findings among academic researchers. Secondly, it serves as a channel for the transmission of ideas that can be effectively utilized in educational settings. The articles published in LRP cater to a diverse audience, including practicing managers and students in professional programs. While some articles may focus on practical applications, others may primarily target academic researchers. LRP adopts an inclusive approach to empirical research, accepting studies that draw on various methodologies such as primary survey data, archival data, case studies, and recognized approaches to data collection.