Open strategizing on social media: A process model of emotional mechanisms and outcomes from un-orchestrated participation

IF 7.4 2区 管理学 Q1 BUSINESS
Eva-Lena Lundgren-Henriksson , Virpi Sorsa
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引用次数: 0

Abstract

This study extends the discussion on open strategizing by following the development of unlimited participation in an ex-ante city merger case where participation was not orchestrated. The findings unravel how the aggregation of emotional expressions on social media results in an escalating conflict, and initiates attempts to mitigate grounded in decision-makers’ reflexiveness of social becoming(s). We theorize three emotional mechanisms – acceleration of emotional interaction, reinforcement of hostility as a discursive norm, and emotional empowerment – and outcomes originating from uncontrolled dynamics of inclusion and transparency. As such, we theorize open strategy as emerging organically on social media, and only later becoming deliberately orchestrated by strategists. Our findings have broader implications for understandings of emergent vs. orchestrated inclusion, individual vs. collective transparency, and open and closed decision-making in open strategizing. We also provide directions for managing inclusion to achieve positive outcomes in open strategy.

社交媒体上的开放策略:非协调参与的情感机制和结果的过程模型
本研究通过跟踪一个事前城市合并案例中无限制参与的发展,扩展了开放战略的讨论,其中参与不是精心策划的。研究结果揭示了社交媒体上情绪表达的聚合是如何导致冲突升级的,并启动了基于决策者对社会转变的反射性的缓解尝试。我们将三种情感机制理论化——情感互动的加速、敌意作为话语规范的强化和情感赋权——以及源于不受控制的包容和透明动态的结果。因此,我们将开放式战略理论化,认为它是在社交媒体上有机出现的,只是后来才被战略家精心策划。我们的研究结果对理解突发与精心安排的包容、个人与集体的透明度以及开放战略中的开放与封闭决策具有更广泛的意义。我们还提供了管理包容性的方向,以实现开放战略的积极成果。
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来源期刊
CiteScore
13.00
自引率
7.10%
发文量
75
期刊介绍: Long Range Planning (LRP) is an internationally renowned journal specializing in the field of strategic management. Since its establishment in 1968, the journal has consistently published original research, garnering a strong reputation among academics. LRP actively encourages the submission of articles that involve empirical research and theoretical perspectives, including studies that provide critical assessments and analysis of the current state of knowledge in crucial strategic areas. The primary user base of LRP primarily comprises individuals from academic backgrounds, with the journal playing a dual role within this community. Firstly, it serves as a platform for the dissemination of research findings among academic researchers. Secondly, it serves as a channel for the transmission of ideas that can be effectively utilized in educational settings. The articles published in LRP cater to a diverse audience, including practicing managers and students in professional programs. While some articles may focus on practical applications, others may primarily target academic researchers. LRP adopts an inclusive approach to empirical research, accepting studies that draw on various methodologies such as primary survey data, archival data, case studies, and recognized approaches to data collection.
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