Nancy H. Brinson, S. Holiday, Haseon Park, Yuanwei Lyu
{"title":"Examining the effects of addressable TV advertising on children and their parents","authors":"Nancy H. Brinson, S. Holiday, Haseon Park, Yuanwei Lyu","doi":"10.1080/02650487.2023.2250171","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":5.3000,"publicationDate":"2023-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Advertising","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/02650487.2023.2250171","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}