Product development, fashion buying and merchandising

IF 2.1 Q2 MATERIALS SCIENCE, TEXTILES
R. Parker-Strak, R. Boardman, L. Barnes, Stephen A. Doyle, R. Studd
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Abstract

Abstract This issue of Textile Progress provides a critical literature review and reflection relating to academic research in the field of fashion buying and merchandising, with a specific focus on the fashion product development process. As the topic has not been reviewed before in Textile Progress, the paper follows the process of fashion product development, a key task that forms one of the many responsibilities of fashion buyers and merchandisers and explores the literature from its origins to the present day, capturing the significant elements that have changed and shaped the process over time. Establishing the challenges and changes in contemporary fashion retailing enables the development of an understanding of how and why these fundamental factors impact not only the process of getting products from idea to concept, but also the roles and responsibilities of the buyers and merchandisers; added to this, the review provides a critical overview of the Buying Cycle. The review further explores the external and internal components and participants influencing the fashion product development process, thereby updating what can be found in the existing product development literature to reflect the current state-of-play in the industry. By illustrating and reviewing the process models of new product development and fashion product development from their original and early forms to the present day, the review establishes the links, connections, and differences across both the more-general and specific areas of research. Subsequently, there is a review of the roles and responsibilities of the fashion buyer and merchandiser, alongside a discussion of how the developments, advancements and transformation of the industry have changed the nature of the involvement of these crucial personnel in the fashion product development process over time. This aspect of the review provides a base upon which to analyse the contemporary fashion-retail buying cycle, establishing its early connection to organisational decision-making process models and the implications and challenges that product assortment planning, development, and retailing pose on the cycle. The last two chapters of this review are dedicated to two crucial areas of the contemporary fashion industry, namely sustainability and technology and address how they have become key drivers in determining the roles of the fashion buyer and merchandiser and how the fashion product development process is now addressed.
产品开发,时尚采购和销售
摘要本期《纺织品进展》提供了与时尚购买和营销领域学术研究相关的批判性文献综述和反思,特别关注时尚产品开发过程。由于《纺织品进展》杂志以前从未对这一主题进行过回顾,因此本文跟踪了时尚产品开发的过程,这是时尚买家和商人的众多职责之一,并探索了从起源到今天的文献,捕捉了随着时间的推移而改变和塑造这一过程的重要因素。了解当代时尚零售业的挑战和变化,有助于理解这些基本因素如何以及为什么不仅影响产品从理念到概念的过程,而且影响买家和销售商的角色和责任;除此之外,该评论还提供了对购买周期的重要概述。该综述进一步探讨了影响时尚产品开发过程的外部和内部组成部分和参与者,从而更新了现有产品开发文献中的内容,以反映该行业的现状。通过说明和回顾新产品开发和时尚产品开发的过程模型,从其最初和早期形式到今天,该综述建立了更一般和特定研究领域的联系、联系和差异。随后,我们将回顾时尚买家和销售商的角色和责任,并讨论行业的发展、进步和转型如何随着时间的推移改变了这些关键人员参与时尚产品开发过程的性质。该综述的这一方面为分析当代时尚零售购买周期提供了基础,建立了其与组织决策过程模型的早期联系,以及产品分类规划、开发和零售对该周期的影响和挑战。本综述的最后两章专门讨论了当代时尚产业的两个关键领域,即可持续性和技术,并阐述了它们如何成为决定时尚买家和销售商角色的关键驱动因素,以及时尚产品开发过程现在是如何处理的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
TEXTILE PROGRESS
TEXTILE PROGRESS MATERIALS SCIENCE, TEXTILES-
CiteScore
4.90
自引率
6.70%
发文量
1
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