The impact of normative misperception on food waste in dining out: Mechanism analyses and countermeasures

Abstract

moderated the relationship between the misperception and behavior: misperception still existed, but its prescriptive power declined. The findings of this study highlight the importance of considering the distinction between the two types of normative misperception in social norm campaigns, and suggest two possible ways of correcting people’s normative misperception: providing descriptive normative information to decrease people’s behavioral misperception and providing injunctive normative information to ameliorate attitudinal misperception’s detrimental effect on behavior.