Understanding hospitality service aesthetics through the lens of aesthetic theory

IF 11.9 1区管理学 Q1 BUSINESS

Journal of Hospitality Marketing & Management Pub Date : 2023-02-23 DOI:10.1080/19368623.2023.2180469

I. Wong, Yim King Penny Wan, Danni Sun

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引用次数: 1

Abstract

ABSTRACT The pursuit of beauty has been a part of our daily lives, as the hospitality industry recognizes by offering aesthetically pleasing artifacts through a constellation of service attributes. This research takes a qualitative approach to explore hospitality service elements that are aesthetically appealing to customers. It draws on Adorno’s aesthetic theory to better understand service aesthetics through the lens of the autonomous, socially determined, critical, and mimetic character of beauty. We improvise the concept of hospitality service aesthetic to notion that beauty is socially mediated in hospitality settings along five major themes: ocular-servicescape, facility spectacle, thematic embellishment, architectonic magnificence, and humanistic appearance. This inquiry also moves beyond the servicescape typology and prior empirical studies of aesthetics to acknowledge the constellation of environmental stimuli that can arouse customers from functional, emotional, symbolic, and socio-cultural perspectives.追求美已经成为我们日常生活的一部分, 正如酒店业通过一系列服务属性提供令人愉悦的艺术品所认识到的那样. 本研究采用定性方法来探索对顾客具有审美吸引力的酒店服务要素. 它借鉴了阿多诺的美学理论, 通过美的自主性、社会决定性、批判性和模仿性来更好地理解服务美学. 我们即兴提出了酒店服务美学的概念, 认为在酒店环境中, 美是通过五大主题进行社会调节的: 视觉服务景观、设施奇观、主题装饰、建筑华丽和人文外观. 这项调查也超越了服务景观类型学和先前的美学实证研究, 以确认可以从功能、情感、象征和社会文化角度激发顾客的环境刺激

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从美学理论视角解读酒店服务美学

ABSTRACT The purchase of beauty has been a part of our daily lives, as the hospitality industry recognizes by offering aesthetically pleasing artifacts through a consensus of service attributes This research takes a qualitative approach to explore hospitality service elements that are aesthetically applicable to customers It draws on Adorno's aesthetic theory to better understand service aesthetics through the lens of the autonomy, socially determined, critical, and metric character of beauty We propose the concept of hospitality service aesthetic to note that beauty is socially mediated in hospitality settings along with five major themes: regular servicescape, facility perspective, thematic embedment, architectural magic, and humanistic appearance This inquiry also moves beyond the servicescape typology and prior empirical studies of aesthetics to acknowledge the consensus of environmental stimuli that can surround customers from functional, emotional, symbolic, and socio-cultural perspectives. Pursuing beauty has become a part of our daily lives, As the hotel industry recognizes by providing enjoyable art through a series of service attributes This study uses qualitative methods to explore hotel service elements that have aesthetic appeal to customers It draws on Adorno's aesthetic theory to better understand service aesthetics through the autonomy, social determinism, criticality, and imitation of beauty We improvised the concept of hotel service aesthetics, believing that in a hotel environment, beauty is socially regulated through five main themes: visual service landscape, facility wonders, theme decoration, architectural magnificence, and cultural appearance This survey also goes beyond service landscape typology and previous aesthetic empirical studies to confirm that environmental stimuli can stimulate customers from functional, emotional, symbolic, and socio-cultural perspectives

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来源期刊

Journal of Hospitality Marketing & Management Multiple-

CiteScore

20.90

自引率

6.40%

发文量

期刊介绍： The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.