Antecedents and consequences of Starbucks’ environmental, social and governance (ESG) implementation

IF 2.6 4区管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Quality Assurance in Hospitality & Tourism Pub Date : 2022-05-02 DOI:10.1080/1528008X.2022.2070818

Joonho Moon, Ruohan Tang, W. Lee

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引用次数: 1

Abstract

ABSTRACT This study explores the antecedents and consequences of environmental, social and governance (ESG) execution in the case of Starbucks. Eco-friendliness, quarantining, food healthiness, and ethical governance are the elements of ESG implementation. The antecedents are hygiene, food healthiness, and the use of organic ingredients. The ESG execution attributes explained in this study are brand trust and repurchase intentions. Survey participants were recruited using Amazon Mechanical Turk to collect US market data. The resulting number of observations for the data analysis was 438. Structural equation modeling was used for statistical inference. The results indicate that food healthiness is positively influenced by hygiene and perceptions of organic food use. Brand trust is positively affected by eco-friendliness, quarantining, food healthiness, and ethical governance. Moreover, quarantining and brand trust positively impact repurchase intentions. This study contributes to the literature by validating the reliability of ESG theory in the food service business domain.

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星巴克实施环境、社会和治理(ESG)的前因后果

摘要本研究以星巴克为例，探讨了环境、社会和治理（ESG）执行的前因和后果。生态友好、隔离、食品健康和道德治理是ESG实施的要素。先决条件是卫生、食品健康和有机成分的使用。本研究中解释的ESG执行属性是品牌信任和回购意图。调查参与者使用AmazonMechanical Turk来收集美国市场数据。数据分析的观测结果为438个。结构方程建模用于统计推断。结果表明，食品健康受到卫生和有机食品使用观念的积极影响。品牌信任受到生态友好、隔离、食品健康和道德治理的积极影响。此外，隔离和品牌信任对复购意愿有积极影响。本研究通过验证ESG理论在食品服务商业领域的可靠性，为文献做出了贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Quality Assurance in Hospitality & Tourism HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

7.00

自引率

18.20%

发文量

期刊介绍： The Journal of Quality Assurance in Hospitality & Tourism serves as a medium to share and disseminate new research findings, theoretical development and superior practices in hospitality and tourism. The journal aims to publish cutting-edge, empirically and theoretically sound research articles on quality planning, development, management, marketing, evaluation, and adjustments within the field. Readers of the journal stay up-to-date on the latest theory development and research findings, ways to improve business practices, successful hospitality strategies, maintenance of profit requirements, and increasing market share in this complex and growing field. Comprised of conceptual and methodological research papers, research notes, case studies, and review books and conferences the Journal of Quality Assurance in Hospitality & Tourism offers readers examples of real world practices and experiences that involve: -Organizational development and improvement -Operational and efficiency issues -Quality policy and strategy development and implementation -Quality function deployment -Quality experiences in hospitality industry -Service quality improvement and customer satisfaction -Managerial issues, such as employee empowerment & benefits, quality costs, & returns on investment -The role and participation of private and public sectors, including residents -International, national, and regional tourism; tourism destination sites; arid systems of tourism