An Item Response Theory Model for Incorporating Response Times in Forced-Choice Measures.

Abstract

Forced-choice (FC) measures have been widely used in many personality or attitude tests as an alternative to rating scales, which employ comparative rather than absolute judgments. Several response biases, such as social desirability, response styles, and acquiescence bias, can be reduced effectively. Another type of data linked with comparative judgments is response time (RT), which contains potential information concerning respondents' decision-making process. It would be challenging but exciting to combine RT into FC measures better to reveal respondents' behaviors or preferences in personality measurement. Given this situation, this study aims to propose a new item response theory (IRT) model that incorporates RT into FC measures to improve personality assessment. Simulation studies show that the proposed model can effectively improve the estimation accuracy of personality traits with the ancillary information contained in RT. Also, an application on a real data set reveals that the proposed model estimates similar but different parameter values compared with the conventional Thurstonian IRT model. The RT information can explain these differences.