Can smart tourism technology enhance destination image? The case of the 2018 Taichung World Flora Exposition

IF 5.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Technology Pub Date : 2022-04-19 DOI:10.1108/jhtt-07-2020-0182

Sue-Chung Chang

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引用次数: 5

Abstract

Purpose Smart tourism technology (STT) has become prominent in the development of the tourism industry. This study aims to propose a model that integrates the cognitive–affective–behavioral model and trust transfer theory in the context of the 2018 Taichung World Flora Exposition, a mega-event. Design/methodology/approach An integrative model incorporating a questionnaire was used as the study framework. A total of 456 valid travel survey questionnaires were obtained. Findings The results suggested that the antecedents (STT and perceived value [PV]) positively affected memorable tourism experience (MTE) (cognitive component). MTE positively affected destination image (DI) (affective component), and DI positively affected intentions to revisit and recommend locations (behavioral component). Finally, MTE mediated the relationships among DI, STT and PV. Originality/value This study contributes to the development of a theoretical framework that incorporates a MTE in the context of mega-events and smart tourism concepts. The findings can help governments and the tourism industry understand the effects of STT on tourists’ experiences, perceptions and behaviors.

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智慧旅游技术能否提升目的地形象?以2018台中世界植物博览会为例

智能旅游技术(STT)已成为旅游业发展的突出问题。本研究旨在以2018台中世界植物博览会为背景，提出一个整合认知-情感-行为模型与信任转移理论的模型。设计/方法/方法采用一种结合问卷的综合模型作为研究框架。共收到有效旅游调查问卷456份。结果表明，前因(STT和感知价值)对记忆性旅游体验(MTE)的认知成分有正向影响。MTE正向影响目的地形象(DI)(情感成分)，而DI正向影响重新访问和推荐地点的意图(行为成分)。最后，MTE介导了DI、STT和PV之间的关系。原创性/价值本研究有助于在大型活动和智能旅游概念的背景下建立一个整合MTE的理论框架。研究结果可以帮助政府和旅游业了解STT对游客体验、感知和行为的影响。

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来源期刊

Journal of Hospitality and Tourism Technology HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

8.40

自引率

12.80%

发文量

期刊介绍： The Journal of Hospitality and Tourism Technology is the only journal dedicated solely for research in technology and e-business in tourism and hospitality. It is a bridge between academia and industry through the intellectual exchange of ideas, trends and paradigmatic changes in the fields of hospitality, IT and e-business. It covers: -E-Marketplaces, electronic distribution channels, or e-Intermediaries -Internet or e-commerce business models -Self service technologies -E-Procurement -Social dynamics of e-communication -Relationship Development and Retention -E-governance -Security of transactions -Mobile/Wireless technologies in commerce -IT control and preparation for disaster -Virtual reality applications -Word of Mouth. -Cross-Cultural differences in IT use -GPS and Location-based services -Biometric applications -Business intelligence visualization -Radio Frequency Identification applications -Service-Oriented Architecture of business systems -Technology in New Product Development