{"title":"Green exploration and exploitation: Capabilities, product advantage, and policy considerations","authors":"Jie Xue, K. Scott Swan","doi":"10.1111/caim.12530","DOIUrl":null,"url":null,"abstract":"<p>While sustainability has been identified as a critical driver of innovation, our understanding of green innovation activities interrelationship with capability antecedents and consequences of both green exploration and green exploitation remains unclear. A preliminary framework is developed to guide hypotheses and provide insights into green innovation and its connections with new product advantage from a Resource-Advantage (R-A) perspective. A sample of 197 traditional Chinese manufacturing enterprises conducting green innovation is an input into a structural equation model. The results indicate that green exploitation has direct positive effects on both innovative eco-friendly products' customer satisfaction and differentiation, whereas green exploration only positively impacts product differentiation. Importantly, green exploitation fully mediates the connections between capability antecedents (i.e., technology capability and market capability) and new product advantage (i.e., customer satisfaction and differentiation). By contrast, green exploration only fully mediates capability antecedents on new product differentiation. Our findings shed new light on exploration and exploitation research that shapes green innovation activities. Further, it contributes greater clarity into how manufacturing enterprises translate their technology and market capabilities into new eco-friendly product advantage. Moreover, the results suggest implications for manufacturers to become both “green and competitive” as well as offer policy-makers insights into shaping programs to assist green innovation.</p>","PeriodicalId":47923,"journal":{"name":"Creativity and Innovation Management","volume":"32 3","pages":"458-471"},"PeriodicalIF":3.7000,"publicationDate":"2022-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/caim.12530","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Creativity and Innovation Management","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1111/caim.12530","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 3
Abstract
While sustainability has been identified as a critical driver of innovation, our understanding of green innovation activities interrelationship with capability antecedents and consequences of both green exploration and green exploitation remains unclear. A preliminary framework is developed to guide hypotheses and provide insights into green innovation and its connections with new product advantage from a Resource-Advantage (R-A) perspective. A sample of 197 traditional Chinese manufacturing enterprises conducting green innovation is an input into a structural equation model. The results indicate that green exploitation has direct positive effects on both innovative eco-friendly products' customer satisfaction and differentiation, whereas green exploration only positively impacts product differentiation. Importantly, green exploitation fully mediates the connections between capability antecedents (i.e., technology capability and market capability) and new product advantage (i.e., customer satisfaction and differentiation). By contrast, green exploration only fully mediates capability antecedents on new product differentiation. Our findings shed new light on exploration and exploitation research that shapes green innovation activities. Further, it contributes greater clarity into how manufacturing enterprises translate their technology and market capabilities into new eco-friendly product advantage. Moreover, the results suggest implications for manufacturers to become both “green and competitive” as well as offer policy-makers insights into shaping programs to assist green innovation.
期刊介绍:
Creativity and Innovation Management bridges the gap between the theory and practice of organizing imagination and innovation. The journal''s central consideration is how to challenge and facilitate creative potential, and how then to embed this into results-oriented innovative business development. The creativity of individuals, coupled with structured and well-managed innovation projects, creates a sound base from which organizations may operate effectively within their inter-organizational and societal environment. Today, successful operations must go hand in hand with the ability to anticipate future opportunities. Therefore, a cultural focus and inspiring leadership are as crucial to an organization''s success as efficient structural arrangements and support facilities. This is reflected in the journal''s contents: -Leadership for creativity and innovation; the behavioural side of innovation management. -Organizational structures and processes to support creativity and innovation; interconnecting creative and innovative processes. -Creativity, motivation, work environment/creative climate and organizational behaviour, creative and innovative entrepreneurship. -Deliberate development of creative and innovative skills including the use of a variety of tools such as TRIZ or CPS. -Creative professions and personalities; creative products; the relationship between creativity and humour; arts and amp; humanities side of creativity.