Green exploration and exploitation: Capabilities, product advantage, and policy considerations

IF 3.7 3区 管理学 Q2 MANAGEMENT
Jie Xue, K. Scott Swan
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引用次数: 3

Abstract

While sustainability has been identified as a critical driver of innovation, our understanding of green innovation activities interrelationship with capability antecedents and consequences of both green exploration and green exploitation remains unclear. A preliminary framework is developed to guide hypotheses and provide insights into green innovation and its connections with new product advantage from a Resource-Advantage (R-A) perspective. A sample of 197 traditional Chinese manufacturing enterprises conducting green innovation is an input into a structural equation model. The results indicate that green exploitation has direct positive effects on both innovative eco-friendly products' customer satisfaction and differentiation, whereas green exploration only positively impacts product differentiation. Importantly, green exploitation fully mediates the connections between capability antecedents (i.e., technology capability and market capability) and new product advantage (i.e., customer satisfaction and differentiation). By contrast, green exploration only fully mediates capability antecedents on new product differentiation. Our findings shed new light on exploration and exploitation research that shapes green innovation activities. Further, it contributes greater clarity into how manufacturing enterprises translate their technology and market capabilities into new eco-friendly product advantage. Moreover, the results suggest implications for manufacturers to become both “green and competitive” as well as offer policy-makers insights into shaping programs to assist green innovation.

绿色探索与开发:能力、产品优势和政策考虑
虽然可持续性已被确定为创新的关键驱动力,但我们对绿色创新活动与绿色探索和绿色开发的能力前因和后果之间的相互关系的理解仍不清楚。本文建立了一个初步的框架来指导假设,并从资源优势(R-A)的角度对绿色创新及其与新产品优势的联系提供了见解。以197家中国传统制造业企业进行绿色创新为样本,作为结构方程模型的输入。结果表明,绿色开发对创新生态产品的顾客满意度和差异化均有直接的正向影响,而绿色探索对产品差异化仅有正向影响。重要的是,绿色开发充分中介了能力前因(即技术能力和市场能力)与新产品优势(即顾客满意度和差异化)之间的联系。相比之下,绿色探索仅完全中介新产品差异化的能力前因。我们的发现为形成绿色创新活动的探索和开发研究提供了新的思路。此外,它有助于更清晰地了解制造企业如何将其技术和市场能力转化为新的环保产品优势。此外,研究结果还为制造商提供了“绿色和竞争力”的启示,并为政策制定者提供了制定有助于绿色创新的计划的见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
7.70
自引率
11.40%
发文量
57
期刊介绍: Creativity and Innovation Management bridges the gap between the theory and practice of organizing imagination and innovation. The journal''s central consideration is how to challenge and facilitate creative potential, and how then to embed this into results-oriented innovative business development. The creativity of individuals, coupled with structured and well-managed innovation projects, creates a sound base from which organizations may operate effectively within their inter-organizational and societal environment. Today, successful operations must go hand in hand with the ability to anticipate future opportunities. Therefore, a cultural focus and inspiring leadership are as crucial to an organization''s success as efficient structural arrangements and support facilities. This is reflected in the journal''s contents: -Leadership for creativity and innovation; the behavioural side of innovation management. -Organizational structures and processes to support creativity and innovation; interconnecting creative and innovative processes. -Creativity, motivation, work environment/creative climate and organizational behaviour, creative and innovative entrepreneurship. -Deliberate development of creative and innovative skills including the use of a variety of tools such as TRIZ or CPS. -Creative professions and personalities; creative products; the relationship between creativity and humour; arts and amp; humanities side of creativity.
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