Komunikološka interpretacija medijskih sadržaja u hrvatskim tiskovinama o Vladi Republike Hrvatske

Abstract

Communicological praxeological evaluation of media content in Croatian newspapers (written visual newspaper content) in relation to the work of the Government of the Republic of Croatia and government institutions, in this research, provided an answer to the question of whether Croatian print media are a mirror of real events or distorted and reshaped reality. The main goal of this longitudinal project research study is to find out how Croatian publications with their (non)critical authorial written and visual contents influence the formation of public opinion among the citizens of the Republic of Croatia about the work and reputation of the Government of the Republic of Croatia. Qualitative and quantitative paradigmatic ontological, epistemological, axiological, rhetorical, statistical and empirical research methodology were used. By choosing a communicological praxeological universal research method of five evaluation variables: (1) objectivity, (2) appropriateness, (3) speed/timeliness of media content, (4) attractiveness and (5) social engagement, in the evaluation of Croatian publications (newspapers and visual production) the basic communicative model of public communication "everyone, with everyone, about everything, fully, argumentatively and personally responsible" at all levels of written and visual newspaper production in Croatian newspapers in the research time limits Mario Plenković, Slobodan Hadžić, Jelena Hadžić, Vlasta Kučiš, Daria Mustić: KOMUNIKOLOŠKA INTERPRETACIJA MEDIJSKIH SADRŽAJA U HRVATSKIM TISKOVINAMA O VLADI REPUBLIKE HRVATSKE Media, Culture and Public Relations, 12, 2021, 1 72 ISSN 1333-6371 from January 3rd to February 3rd, 2021 is analyzed. Project research has a longitudinal character (research study no. 1). In this research, the authors present only part of the research project results, which relate to the obtained empirical research results, which relate to the interpretive communication analysis of objectivity, appropriateness, speed (timeliness), attractiveness, and social engagement of newspaper content. The results of segmented empirical research showed a high correlation between newspaper written visual media content on the topic of the Government and the Prime Minister of the Republic of Croatia, and indicate a high extreme representation, in individual publications, with irrational negative newspaper written and visual content.