Public attitudes and preferences for green rooftop technologies in the US: a choice experiment

IF 1.3 Q3 AGRICULTURAL ECONOMICS & POLICY
Natalie Meyer, Simona Trandafir
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引用次数: 1

Abstract

Abstract Green rooftops, also known as vegetated roofs, will play a critical role in enhancing the resilience of urban areas in the face of climate change and other contemporary environmental and social challenges. To ensure the optimal design and implementation of these green technologies, it is vital to understand the public’s preferences, values, and attitudes toward the government support for green rooftops. This study employs contingent valuation methods, specifically utilizing a payment card and a choice experiment, to investigate these topics that have received inadequate exploration within the current body of literature. Our findings indicate that 45% of the public is aware of green rooftops, and the most desired features on an extensive green rooftop, ranked by importance, are: flowers, grass, trees, and walking paths. The majority (79%) of the public supports a federally proposed legislation currently under review (the Public School Green Rooftop Program) and has a mean willingness to pay of approximately $176 per household as a one-time payment. Additionally, the results show that individuals place a higher value on green rooftops that incorporate solar energy technology compared to those without. Furthermore, there is a perceived, loss of value when access to a green rooftop is limited, as opposed to having open access.
美国公众对绿色屋顶技术的态度和偏好:一项选择实验
摘要绿色屋顶,也称为植被屋顶,将在增强城市地区应对气候变化和其他当代环境和社会挑战的能力方面发挥关键作用。为了确保这些绿色技术的最佳设计和实施,了解公众对政府支持绿色屋顶的偏好、价值观和态度至关重要。本研究采用了偶然估价方法,特别是使用支付卡和选择实验,来调查这些在现有文献中未得到充分探索的主题。我们的研究结果表明,45%的公众知道绿色屋顶,而在一个大面积的绿色屋顶上,按重要性排序,最想要的特征是:花、草、树和步行道。大多数(79%)公众支持目前正在审查中的联邦拟议立法(公立学校绿色屋顶计划),并平均愿意为每个家庭一次性支付约176美元。此外,研究结果表明,与没有太阳能技术的人相比,个人对采用太阳能技术的绿色屋顶的重视程度更高。此外,与开放式屋顶相比,当绿色屋顶的使用受到限制时,会出现价值损失。
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来源期刊
Agricultural and Resource Economics Review
Agricultural and Resource Economics Review AGRICULTURAL ECONOMICS & POLICY-
CiteScore
2.20
自引率
0.00%
发文量
23
审稿时长
19 weeks
期刊介绍: The purpose of the Review is to foster and disseminate professional thought and literature relating to the economics of agriculture, natural resources, and community development. It is published twice a year in April and October. In addition to normal refereed articles, it also publishes invited papers presented at the annual meetings of the NAREA as well as abstracts of selected papers presented at those meetings. The Review was formerly known as the Northeastern Journal of Agricultural and Resource Economics
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