Prioritising factors influencing consumers' reversing intention of e-waste using analytic hierarchy process

Q2 Business, Management and Accounting
A. Najmi, K. Kanapathy, A. A. Aziz
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引用次数: 30

Abstract

Improper management of electronic waste (e-waste) is becoming a threat globally and emerges as the most recent and dangerous environmental issue that is abruptly affecting ecological and human health. In such scenario, manufacturers need to play their role in accepting responsibility to take care of the waste when they reach their end of life. For said purpose, the present study identified factors by which manufacturer can encourage end-consumers to reverse the products, at their discretion, when it reach end of life. Factors identified from literature were prioritised by using analytic hierarchy process (AHP). Results of the present study will help the manufacturers in devising their strategies for marketing and customer relationship management in a way that they can encourage consumers to reverse the products when it reach end of life.
运用层次分析法对影响消费者电子垃圾倒转意愿的因素进行排序
电子废物管理不当正在成为全球性的威胁,并成为突然影响生态和人类健康的最新和危险的环境问题。在这种情况下,制造商需要发挥自己的作用,承担责任,在废物达到使用寿命时处理它们。出于上述目的,本研究确定了制造商可以鼓励最终消费者在产品寿命结束时自行决定逆转产品的因素。利用层次分析法(AHP)对文献中确定的因素进行排序。本研究的结果将有助于制造商制定营销和客户关系管理策略,以鼓励消费者在产品寿命结束时逆转产品。
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来源期刊
International Journal of Electronic Customer Relationship Management
International Journal of Electronic Customer Relationship Management Business, Management and Accounting-Business, Management and Accounting (all)
CiteScore
1.30
自引率
0.00%
发文量
3
期刊介绍: The aim of IJECRM is to provide an international forum and refereed reference in the field of electronic customer relationship management (ECRM). It also addresses the interaction, collaboration, partnership and cooperation between small and medium sized enterprises (SMEs) and larger enterprises in a customer relationship. More innovative analysis and better understanding of the complexity involved in a customer relationship are essential in today''s global businesses. Therefore, manuscripts offering theoretical, conceptual, and practical contributions for ECRM are encouraged. Topics covered include: -Electronic customer relationship management (ECRM) -CRM strategy, marketing, technology and software -Custom marketing and sales management -Customer lifetime value, loyalty, satisfaction, behaviour, databases -Issues for implementing CRM systems/solutions for CRM problems -Tools for capturing customer information, managing/sharing customer data -Partner relationship management, strategic alliances/ partnerships -Business to business market (B2B), business to consumer market (B2C) -Enterprise resource planning (ERP) -Supply chain dynamics and uncertainty, supplier relationship management (SRM) -E-commerce customer relationships on the internet -Supply chain management, channel management, demand chain management -Manufacturing, logistics and information technology/systems -Supplier and distribution networks, international issues -Performance measurement/indicators, research, modelling
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