THE ROLE OF ATTITUDE TOWARD USING MEDIATES THE INFLUENCE OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE ON BEHAVIORAL INTENTION TO USE

P. Wiprayoga, K. I. G. Widagda
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Abstract

Government procurement of goods/services is essential in facilitating the success of the organization's strategic goals and government work programs. For this reason, the results of government procurement of goods/services must be of high quality at competitive prices and at the right time to support the main tasks and functions of regional apparatus, regional development and community economic growth. This study aimed to explain the effect of perceived usefulness, perceived ease of use and attitude toward using on behavioral intention to use, as well as the effect of perceived usefulness and perceived ease of use on behavioral intention to use mediated by attitude toward using. The research subjects were goods/services procurement actors within the Bali provincial government, with a sample of 100 people. Determination of the sample using a non-probability sampling method, namely purposive sampling. Data were analyzed using the SEM (Structural Equation Modeling) technique. The results showed that perceived usefulness, perceived ease of use, and attitude toward using had a positive and significant effect on behavioral intention to use, perceived usefulness had a positive but not significant effect on attitude toward using, perceived ease of use had a positive and significant effect on attitude toward using , attitude toward using does not mediate the effect of perceived usefulness on behavioral intention to use, and attitude toward using mediates the effect of perceived ease of use on behavioral intention to use. The practical implication that can be given from the findings of this study is that this study can be used as a basic model for evaluating the Local Electronic Catalog strategy for perceived usefulness, perceived ease of use, attitude toward using and behavioral intention to use. Based on the results of statistical data, that is among the three variables that influence behavioral intention to use.
使用态度在感知有用性和感知易用性对行为使用意图的影响中起中介作用
政府采购商品/服务对于促进组织战略目标和政府工作计划的成功至关重要。因此,政府采购货物/服务的结果必须是高质量的、有竞争力的价格和在适当的时间,以支持区域机构的主要任务和职能、区域发展和社区经济增长。本研究旨在解释感知有用性、感知易用性和使用态度对行为使用意图的影响,以及感知有用性和感知易用性在使用态度的中介作用下对行为使用意图的影响。研究对象是巴厘岛省政府内的商品/服务采购行为者,样本为100人。样本的确定采用非概率抽样方法,即有目的抽样。数据分析采用SEM(结构方程建模)技术。结果表明,感知有用性、感知易用性和使用态度对行为使用意向有正向显著影响,感知有用性对使用态度有正向但不显著影响,感知易用性对使用态度有正向显著影响,使用态度不中介感知有用性对行为使用意向的影响。使用态度在感知易用性对行为使用意向的影响中起中介作用。本研究结果的实际意义在于,本研究可作为评估本地电子目录策略感知有用性、感知易用性、使用态度和行为使用意图的基本模型。根据统计数据的结果,这是影响行为使用意图的三个变量之一。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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