HYBRID DISCOURSE AND THE EMERGENCE OF CONTEXT IN BBC’S QUESTION TIME

Abstract

This paper explores how hybrid discourse, instantiated in talk and interaction, can be shaped not only by a situational context (TV panel show) and cultural context (TV’s increasing democratisation of laity), but also by human volition in pursuit of recognizable to others and allowed within the confi nes of the setting. It does this by examining the emergence of context in light of a non-mainstream hybrid and refl exive activity. Specifically, it examines a non-normative interview format that has arisen in contemporary broadcasting through the analysis of three transcribed segments which were taken from two key episodes of the BBC’s fl agship political program: Question Time. Using a range of analytical concepts from symbolic interactionism, pragmatics, and conversational analysis, such as frames and footings, activity types, discourse types, and turn-taking, the analysis shows how institutional (political) and non-institutional (normative) practices can come together in the pursuit of individual goals and contemporary media’s goal for increasingly partisan journalism and confrontainment. Overall, the paper highlights the importance of a multidimensional approach to context, whereby meaning both emerges from and is constitutive of the forms and functions of an activity’s discourse, whilst further highlighting the role of hybridity in contemporary discourse.