Consumer Attitudes Towards Convenience Food Usage: Exploring the Case of São Paulo, Brazil

Q2 Business, Management and Accounting

Journal of International Food and Agribusiness Marketing Pub Date : 2020-08-07 DOI:10.1080/08974438.2019.1697408

Lívia Maria Borges Raimundo, M. Batalha, P. Sans

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引用次数: 6

Abstract

Abstract The goal of the present study is to assess the impact of attitudinal and sociodemographic variables and resources restriction (time, effort and income) on convenience food usage, mediated by customer convenience orientation. The study was conducted in the state of São Paulo, Brazil. 1391 participants completed an online questionnaire designed to evaluate convenience food usage, attitudinal and sociodemographic variables. Data were analyzed through structural equation modeling by blockwise comparison technique. The results showed that convenience food usage was directly affected by convenience orientation towards the meal planning, kitchen setup and cleaning up stages, and was driven by time and budget perception, both directly and indirectly (as mediated by convenience orientation). Health consciousness and cooking enjoyment showed a negative impact on the usage of these products. The convenience food market in Brazil has a large growth potential, especially if new products take into consideration palatability and nutritional quality.

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消费者对方便食品使用的态度:探索巴西圣保罗的案例

摘要本研究的目的是评估态度和社会人口变量以及资源限制(时间、精力和收入)在顾客便利取向的中介作用下对方便食品使用的影响。这项研究是在巴西的圣保罗州进行的，1391名参与者完成了一份在线问卷，旨在评估方便食品的使用情况、态度和社会人口变量。数据分析采用结构方程模型，采用块比较法。结果表明，方便食品的使用在用餐计划、厨房布置和清理阶段受到方便取向的直接影响，并受到时间和预算感知的直接和间接驱动(以方便取向为中介)。健康意识和烹饪享受对这些产品的使用有负面影响。巴西的方便食品市场有很大的增长潜力，特别是如果新产品考虑到适口性和营养质量。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of International Food and Agribusiness Marketing Business, Management and Accounting-Business and International Management

CiteScore

4.90

自引率

0.00%

发文量

期刊介绍： The Journal of International Food & Agribusiness Marketing is a timely journal that serves as a forum for the exchange and dissemination of food and agribusiness marketing knowledge and experiences on an international scale. Designed to study the characteristics and workings of food and agribusiness marketing systems around the world, the journal critically examines marketing issues in the total food business chain prevailing in different parts of the globe by using a systems and cross-cultural/national approach to explain the many facets of food marketing in a range of socioeconomic and political systems.