{"title":"How should metaphors be rendered in audiovisual translation?","authors":"P. Božović","doi":"10.1075/tis.20121.boz","DOIUrl":null,"url":null,"abstract":"Although metaphors are one of the most challenging problems in translation, their treatment is still understudied under the specific constraints of audiovisual translation. The research is especially scarce regarding empirical reception studies as most research is product or process but not user-oriented. The main questions that the present study aims to answer are what are the general preferences and expectations of viewers regarding the translation strategies used for rendering metaphors in subtitling and what could be the underlying reasons for these. To this end, we conducted an experiment with 322 participants and compared the results with a semi-structured interview with 53 participants. The results suggest that viewers prefer a domesticated approach both for lexicalized and non-lexicalized metaphors except for visualized metaphors regardless of their level of transculturality. The potential underlying reasons for this are also discussed.","PeriodicalId":43877,"journal":{"name":"Translation and Interpreting Studies","volume":" ","pages":""},"PeriodicalIF":1.0000,"publicationDate":"2023-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Translation and Interpreting Studies","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1075/tis.20121.boz","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"LANGUAGE & LINGUISTICS","Score":null,"Total":0}
引用次数: 0
Abstract
Although metaphors are one of the most challenging problems in translation, their treatment is still understudied under the specific constraints of audiovisual translation. The research is especially scarce regarding empirical reception studies as most research is product or process but not user-oriented. The main questions that the present study aims to answer are what are the general preferences and expectations of viewers regarding the translation strategies used for rendering metaphors in subtitling and what could be the underlying reasons for these. To this end, we conducted an experiment with 322 participants and compared the results with a semi-structured interview with 53 participants. The results suggest that viewers prefer a domesticated approach both for lexicalized and non-lexicalized metaphors except for visualized metaphors regardless of their level of transculturality. The potential underlying reasons for this are also discussed.
期刊介绍:
Translation and Interpreting Studies (TIS) is a biannual, peer-reviewed journal designed to disseminate knowledge and research relevant to all areas of language mediation. TIS seeks to address broad, common concerns among scholars working in various areas of Translation and Interpreting Studies, while encouraging sound empirical research that could serve as a bridge between academics and practitioners. The journal is also dedicated to facilitating communication among those who may be working on related subjects in other fields, from Comparative Literature to Information Science. Finally, TIS is a forum for the dissemination in English translation of relevant scholarly research originally published in languages other than English. TIS is the official journal of the American Translation and Interpreting Studies Association (ATISA).