The Past, Present and Future of Marketing Research in Australia and New Zealand: A Personal Sampler of Some Key Figures

IF 4 Q2 BUSINESS

Australasian Marketing Journal Pub Date : 2022-12-26 DOI:10.1177/14413582221143537

John H. Roberts

引用次数: 2

Abstract

The Australian and New Zealand Marketing Academy (ANZMAC) and its precursor, the Australian and New Zealand Academy of Marketing Educators Conference (ANZMEC), have been in existence for over a quarter of a century, with ANZMEC being founded in 1996. During that time, many scholars have contributed to research in marketing globally, establishing ANZMAC and its members as significant players internationally. With some of the key founding figures retiring, it is a good time to ensure that the organization’s corporate memory is not lost. In this brief piece I pay tribute to the succeeding waves of scholars who made the Academy the organization that it is today.

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澳大利亚和新西兰市场营销研究的过去、现在和未来：一些关键人物的个人样本

澳大利亚和新西兰营销学院（ANZMAC）及其前身澳大利亚和新西兰市场营销教育工作者会议（ANZMEC）已经存在了四分之一个多世纪，澳新营销教育学院成立于1996年。在那段时间里，许多学者为全球营销研究做出了贡献，使澳新银行及其成员成为国际上的重要参与者。随着一些关键的创始人物退休，现在是确保组织的企业记忆不会丢失的好时机。在这篇简短的文章中，我向后来的学者们致敬，他们使学院成为今天的组织。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Australasian Marketing Journal BUSINESS-

CiteScore

14.90

自引率

16.70%

发文量

期刊介绍： The Australasian Marketing Journal (AMJ) is the official journal of the Australian and New Zealand Marketing Academy (ANZMAC). It is an academic journal for the dissemination of leading studies in marketing, for researchers, students, educators, scholars, and practitioners. The objective of the AMJ is to publish articles that enrich and contribute to the advancement of the discipline and the practice of marketing. Therefore, manuscripts accepted for publication will be theoretically sound, offer significant research findings and insights, and suggest meaningful implications and recommendations. Articles reporting original empirical research should include defensible methodology and findings consistent with rigorous academic standards.