Cognitive mechanisms in the era of information: “echo-bubbles” and “echo-chambers”

Abstract

The aim of the paper is to analyze the formation and the main traits of new communica­tive spaces in the form of “epistemic echo-bubbles” and “echo-cameras”. Their emer­gence is associated with a transdisciplinary type of scientific revolution. Among the re­sults of this revolution is the Internet and various social networks. Their popularity among different strata of the population makes these networks are not just mass phenom­ena, but effective tools for communication and influence on the views spread in society and shared by many individuals. The mechanisms of “epistemic echo-bubbles” and “echo-chambers” are explored and described. The fundamental differences in their func­tioning are emphasized, namely, that “epistemic echo-bubbles” are formed due to the similarity of people’s views (in the broad sense of life, including political life), and the emotions accompanying these views, so that subjects with different views and emo­tions are simply “not heard” within the boundaries of the echo-bubbles. Echo-chambers are understood to be actually closed communicative spaces formed by bringing together people with similar views (in the broad sense of life, including political life) and emo­tions accompanying these views. Subjects with different views are deliberately not al­lowed into these spaces, their views are discredited and “exposed” by special methods and techniques. Echo chambers are built on the rigid principle of distinguishing “friend” from “foe”, exercising rigid epistemic control over the state of minds and forming special structures of countering and exposing the authoritative opinions of opposition representa­tives. Examples of “echo-bubbles” and “echo-chambers” from modern political life (mainly in the USA) are given. The genesis of “echo-bubbles” and “echo-chambers” is associated with the phenomenon of post-truth and the transformation of language, which began to occur around the middle of the 19th century and which consists of an increase in the specific age of emotive components and a tendency to shift interest from collective action to individual activity.