Emily’s Dilemma: An examination of tactics used to protect and surrender market share

Q1 Social Sciences
K. Doreen MacAulay , Robert Marley , Mark J. Mellon , Rebecca Shortridge
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引用次数: 0

Abstract

This case involves evaluating the ethicality of a pharmaceutical company’s catch and kill strategy. As opposed to taking the perspective of an experienced executive at a large, successful company, this case is presented from the viewpoint of an inexperienced CEO at a small, cash-strapped research firm that has two promising drugs in early stages of development. However, the firm possesses neither the resources nor the experience necessary to bring the experimental drugs to market. This case introduces you to the timeline and steps associated with the Food and Drug Administration’s drug approval process. Additionally, the case asks you to review US GAAP and IFRS applicable to research and development costs, to analyze the appropriate accounting for intangible assets, and to perform discounted cash flow analysis under varying assumptions. It thereby introduces students to a variety of accounting and valuation issues that abound in the pharmaceutical industry.

Emily的困境:对保护和放弃市场份额策略的考察
这个案例涉及到对一家制药公司的“捕捉并杀死”策略的道德评估。本案例不是从一家成功的大公司经验丰富的高管的角度出发,而是从一家资金紧张的小型研究公司一位经验不足的首席执行官的角度出发,这家公司有两种前景良好的药物处于早期开发阶段。然而,该公司既没有资源,也没有将实验药物推向市场所需的经验。本案例向您介绍与食品和药物管理局药物批准过程相关的时间表和步骤。此外,该案例要求您审查适用于研发成本的美国公认会计准则和国际财务报告准则,分析无形资产的适当会计,并在不同假设下执行贴现现金流量分析。因此,它向学生介绍了各种各样的会计和估值问题,在制药行业比比皆是。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Journal of Accounting Education
Journal of Accounting Education Social Sciences-Education
CiteScore
4.20
自引率
0.00%
发文量
27
期刊介绍: The Journal of Accounting Education (JAEd) is a refereed journal dedicated to promoting and publishing research on accounting education issues and to improving the quality of accounting education worldwide. The Journal provides a vehicle for making results of empirical studies available to educators and for exchanging ideas, instructional resources, and best practices that help improve accounting education. The Journal includes four sections: a Main Articles Section, a Teaching and Educational Notes Section, an Educational Case Section, and a Best Practices Section. Manuscripts published in the Main Articles Section generally present results of empirical studies, although non-empirical papers (such as policy-related or essay papers) are sometimes published in this section. Papers published in the Teaching and Educational Notes Section include short empirical pieces (e.g., replications) as well as instructional resources that are not properly categorized as cases, which are published in a separate Case Section. Note: as part of the Teaching Note accompany educational cases, authors must include implementation guidance (based on actual case usage) and evidence regarding the efficacy of the case vis-a-vis a listing of educational objectives associated with the case. To meet the efficacy requirement, authors must include direct assessment (e.g grades by case requirement/objective or pre-post tests). Although interesting and encouraged, student perceptions (surveys) are considered indirect assessment and do not meet the efficacy requirement. The case must have been used more than once in a course to avoid potential anomalies and to vet the case before submission. Authors may be asked to collect additional data, depending on course size/circumstances.
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