Tourist Perceived Value, Tourist Satisfaction, and Life Satisfaction: Evidence From Chinese Buddhist Temple Tours

IF 4.4 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM
Yanghang Yu, Mei-Ya Lang, Yuanyuan Zhao, Wenjun Liu, Bixia Hu
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引用次数: 11

Abstract

Prior research has mainly focused on the effect of tourist perceived value on customer satisfaction and behavior intention; the relationship between tourist perceived value and life satisfaction in religious tourism has been overlooked. This study aims to examine the link between tourist perceived value and life satisfaction and whether tourist satisfaction can play a mediating role in the process, specifically in the context of Chinese religious tourism. Data on Buddhist temple tours in China were collected through surveys, semi-structured interviews were conducted to gain the construct of the Buddhist tourist perceived value and regression analyses were used to test the study’s hypotheses. We developed and tested a scale of measurement of Buddhist tourist perceived value through 21 items grouped into seven dimensions: quality, price, emotional value, social value, educational value, physical attributes, and nonphysical attributes. Results from 537 tourists revealed that tourist perceived value is positively related to life satisfaction, and tourist satisfaction plays a mediating role in the relationship between perceived value and life satisfaction. Findings of this study provide a Buddhism-specific perspective for tourist perceived value.
游客感知价值、游客满意度和生活满意度——来自中国佛教寺庙旅游的证据
以往的研究主要集中在游客感知价值对顾客满意度和行为意愿的影响;宗教旅游中游客感知价值与生活满意度的关系一直被忽视。本研究旨在探讨游客感知价值与生活满意度之间的关系,以及游客满意度是否在这一过程中发挥中介作用,特别是在中国宗教旅游的背景下。本文采用问卷调查的方式收集中国佛教寺庙旅游的相关数据,采用半结构化访谈的方式构建佛教游客感知价值,并采用回归分析的方法检验研究假设。本研究开发并测试了佛教游客感知价值量表,将21个项目分为7个维度:质量、价格、情感价值、社会价值、教育价值、物理属性和非物理属性。537名游客的调查结果显示,游客感知价值与生活满意度正相关,游客满意度在感知价值与生活满意度之间起中介作用。本研究结果为游客感知价值的研究提供了佛教视角。
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来源期刊
Journal of Hospitality & Tourism Research
Journal of Hospitality & Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
10.10
自引率
9.50%
发文量
54
期刊介绍: The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.
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