City-to-Resident Communication: Speaking with Seniors and Youth

Abstract

Social changes bring shifts in our way of life. This article offers insights into how the city addresses its residents of different social and age groups, to deliver messages on a variety of issues (such as health, safety, or environment). Then an overview related to anti-COVID measures in Moscow is given. The methodology involves multimodal and interdisciplinary approaches, and analysis of the city landscape semiotics. The empirical material consists of photographs taken at city sites—public transportation, billboards, shopping centers, and polyclinics. The results show that the city aims to keep its residents informed, alert, and in a safe residential place.